Brand Specialist - Advertising job opportunity at Red Bull GmbH.

Diploma

Tokyo, Japan

Tokyo....Japan

summarize with Ai

#INSIGHTS & #ANALYSIS Analysis of consumer insights and media habits, and translating it to actionable strategy and execution. Curiosity and proactive mindset to discover opportunity in media trend and/or consumer media consumption behavior where Red Bull brand can further strengthen its brand equity towards consumer. __ TOUCH POINT #STRATEGY & PAID MEDIA PLANNING Objective driven touchpoint and paid media planning, with efficiency and effectiveness, including bring to life the campaign concept/idea through appropriate consumer journey, identifying clear role for paid, earned, managed, and owned. Proactive touchpoint and media ideation (online & offline) that creates deep engagement and/or create WOW brand moments for consumers. __ #PROJECT MANAGEMENT Effective management of assigned projects, from business strategy & objective setting, agency briefing, project timeline management, to final execution. Cross-functional collaboration with Red Bull Japan internal functions (Marketing functions, Off- & On-Premise team, Finance), headquarter counterparts, and also agency partners. __ PAID #MEDIA PERFORMANCE & QUALITY #CONTROL INCLUDING COMMUNICATION PLATFORM #MANAGEMENT Dedicated effort to achieve & maximize paid media performance (esp. TV, OOH and Online Ad) against measurable objective, including post-execution review and implications for future projects. Management of communication platforms e.g. LINE official account as a part of paid media planning. __ #CREATIVE ADAPTATION & #PRODUCTION #MANAGEMENT Lead the local adaptation of HQ-developed creative to maximize relevance and effectiveness for Japanese consumers.