Manager - Project Management Web Experience job opportunity at Novartis.

Home Jobs In India Tag: Job Manager - Project Management Web Experience position at Novartis


DatePosted 15 Days Ago bot
Novartis Manager - Project Management Web Experience
Experience: 7-years
Pattern: full-time
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loacation Hyderabad (Office), India
loacation Hyderabad (Off..........India

Job Description Summary As a Senior Digital Marketing Analyst in the Web team, you will be at the heart of Novartis’ Next Generation Customer Engagement transformation. You will own end-to-end web analytics and marketing performance insights across international markets—connecting data from GA4, the CMS, paid media, social, and organic search—to deliver accurate analysis, automation, and actionable recommendations aligned to business priorities. You will operate autonomously, proactively surface opportunities and risks, and partner closely with UX, Content/SEO, Paid Media, Data, and Development teams to drive measurable impact.   Job Description #Location: Hybrid, Hyderabad Responsibilities Analyze multi-source data to deliver valuable insights and prioritized recommendations; quantify impact, size opportunities, and flag risks. Partner on measurement plans, KPIs, and tagging/UTM standards. Combine CMS (Drupal) metadata with analytics to assess content, IA, and localization performance. Lead A/B test analysis; ensure rigor and clear “so what/now what” narratives. Produce concise executive readouts and enable stakeholders with playbooks/training. Own UTM tagging governance across all channels (incl. CRM); ensure consistent setup, QA, and compliance. Act as SEO/GEO point of contact; define, promote, and ensure adoption of best practices across markets. Essential Requirements 5–7+ years in digital/web analytics Proactive, ownership-driven problem solver who turns objectives into clear plans and outcomes with minimal guidance Resource and self-sufficient: independently unblocks issues, navigates constraints, and mobilizes stakeholders across functions and countries Excellent presentation and visual communication skills GA4, GTM, event taxonomy, and data layer fundamentals. SQL/BigQuery; API integrations (GA4, Ads, Search Console, Meta, LinkedIn). Dashboarding (Looker Studio/Tableau/Power BI) and data quality practices. CMS analytics (Drupal), SEO and paid media analytics; UTM governance. Proven ability to turn analysis into measurable business outcomes Leadership & Soft Skills Strategic and systems thinker with a solid grasp of data-driven marketing transformation. Strong stakeholder management skills, with ability to influence in a highly matrixed global organization. Exceptional communication and storytelling skills, especially in translating data and architecture concepts into business value. Ownership mindset with a passion for building scalable, sustainable marketing data solutions. Experience working in global pharma or regulated environments preferred.   Skills Desired Advertising Campaigns, Alteryx, Analytical Thinking, Brand Awareness, Business Networking, Curious Mindset, Digital Marketing, Email Marketing, Marketing Communications, Marketing Plans, Marketing Strategy, Media Campaigns, Process Documentation, Strategic Marketing

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