Coordinador en Comunicacion Digital job opportunity at Prudential Financial.

Home Jobs In Mexico Tag: Job Coordinador en Comunicacion Digital position at Prudential Financial


DatePosted 4 Days Ago bot
Prudential Financial Coordinador en Comunicacion Digital
Experience: General
Pattern: full-time
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degreeAssociate
loacation Mexico City, Mexico, Mexico
loacation Mexico City, M..........Mexico

OBJETIVO DEL PUESTO Diseñar ejecutar y coordinar, la comunicación digital corporativa y campañas comerciales dirigidas a la red de ventas indirecta. estrategia de comunicación digital institucional, la gestión de redes sociales corporativas y la cobertura en tiempo real de eventos estratégicos de la compañía. Para asegurar adopción, consistencia de marca y mayor efectividad comercial.  fortalecer el posicionamiento reputacional de la empresa, asegurar inmediatez y consistencia comunicacional y maximizar la visibilidad institucional ante clientes, fuerza comercial y mercado. FUNCIONES DEL PUESTO Ejecutar y asegurar, la implementación del plan de comunicación digital comercial alineado a la estrategia de marca y objetivos del negocio. Para garantizar consistencia de mensaje y maximizar la efectividad comercial de las campañas. Administrar, los canales digitales corporativos y adaptar campañas comerciales a formatos digitales adecuados mediante la planeación, generación y publicación de contenido institucional. Para asegurar presencia digital oportuna, coherente y alineada a lineamientos institucionales. Garantizar presencia digital continua, coherente y alineada al negocio. Coordinar la bajada y activación de campañas comerciales con promotorías y agentes, asegurando correcta adopción y uso de materiales digitales. Para potenciar el impacto comercial y la ejecución efectiva en la red indirecta. Asesorar y acompañar la red comercial en el uso de herramientas y contenidos digitales, recopilando retroalimentación para mejora continua. Para fortalecer la activación comercial y optimizar futuras campañas. Coordinar, la comunicación digital de eventos comerciales, incluyendo generación y adaptación de piezas digitales y registro fotográfico básico cuando sea necesario. Para capitalizar el posicionamiento comercial y reputacional en cada evento. Diseñar y adaptar, materiales digitales corporativos y comerciales alineados a lineamientos de marca y normatividad del sector asegurador. Para garantizar cumplimiento regulatorio y coherencia institucional. Monitorear y analizar, métricas digitales y niveles de adopción de campañas por parte de la red comercial. Para medir efectividad y proponer mejoras estratégicas en la comunicación comercial. Redactar y coordinar, comunicaciones Digitales y mensajes ejecutivos, alineados a la dirección general. Para asegurar consistencia narrativa y evitar inconsistencias comunicacionales posteriores. PERFIL DEL PUESTO Escolaridad: Lic. en Comunicación, Marketing, Publicidad o Comunicación Digital Inglés: Avanzado Área(s) de experiencia: Comunicación digital corporativa - 3 - 5 años Campañas comerciales y activación - 3 - 5 años Servicios financieros (deseable) - 2 años Gestión de redes sociales institucionales – 3 años Conocimientos Técnicos Gestión de redes sociales corporativas Herramientas de diseño y edición básica (Canva, PS básico) Edición básica de fotografía Gestión de contenidos digitales y métricas Conocimiento deseable de comunicación en entornos regulados Copywriting ejecutivo - Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services, some of which may not be available in Mexico. We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand. Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law. 

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