Brand Manager, Government Marketing job opportunity at Abbott.

Home Jobs In United States Of America Tag: Government Marketing Brand Manager, Government Marketing position at Abbott


DatePosted 10 Days Ago bot
Abbott Brand Manager, Government Marketing
Experience: 6-years
Pattern: full-time
Country:
apply Apply Now
Salary:
Status:

Government Marketing

Copy Link Report
degreeMBA
loacation United States - California - Alameda, United States Of America
loacation United States ..........United States Of America

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.       JOB DESCRIPTION: Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with a high employer contribution. Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists. The Opportunity This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.  As Brand Manager, Government Marketing U.S. you will assist in developing marketing strategies and tactics to drive the growth of the FreeStyle Libre brand in VA, DoD, and IHS channels. What You’ll Work On Assist in achieving U.S. sales and margin by assisting in the development of marketing strategies and tactics in the government channels Monitor U.S. market trends, customer behavior/feedback, and competitive activities to identify market opportunities in our channels Ability to translate product, clinical, and scientific information into meaningful Healthcare Professional messaging Lead and manage creative agencies to deliver effective marketing materials to support field sales Collaborate with the field sales leadership team to drive execution excellence Develop KPIs and analysis to monitor the performance of marketing programs, and adjust tactics as needed Partner with Regulatory Affairs, Medical Affairs, Legal, and OEC colleagues to ensure the development and approval of compliant and effective promotional tactics  Prepare demo kits forecasts, PIFs, and other business cases for new initiatives Demonstrate independence by prioritizing and completing assignments Own and manage the budget for the projects. Maintains tracking of a budget file and communicates updates to the team’s budget owner Required Qualifications Bachelors Degree in Marketing, Business, Life Sciences, or a related field . Minimum of 4-6 years of experience in product marketing in healthcare, pharmaceutical, medical device, or a regulated industry.   Preferred Qualifications MBA Demonstrated ability to synthesize, prioritize, and drive results with a high sense of urgency and an ability to think creatively, strategically, and quickly, and to learn and act quickly  Self-motivated and proactive with a strong work ethic and proven track record of executing with excellence in a fast-paced environment Knowledge of all aspects of brand marketing, including positioning, branding, campaign development, and channel mix Knowledge of applicable regulatory standards and requirements for medical devices or Rx products preferred.  The ability to work through barriers and Regulatory constraints is a must Strong presentation and communication skills Strong analytical skill – Proven ability to identify/define business questions and issues and develop strategic, analytical, and financial frameworks to conduct analysis Strong project management and conflict resolution skills –the ability to manage complex projects and programs. Ability to pull the appropriate level, functional, and cross-functional teams together to support initiatives Apply Now Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/ Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at abbott.com , on LinkedIn at https://www.linkedin.com/company/abbott-/ , and on Facebook at https://www.facebook.com/AbbottCareers .       The base pay for this position is $114,000.00 – $228,000.00 In specific locations, the pay range may vary from the range posted.       JOB FAMILY: Product Management       DIVISION: ADC Diabetes Care          LOCATION: United States > Alameda : 1360-1380 South Loop Road       ADDITIONAL LOCATIONS:       WORK SHIFT: Standard       TRAVEL: Yes, 15 % of the Time       MEDICAL SURVEILLANCE: No       SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)       Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.       EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf       EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

Other Ai Matches

Key Account Manager - Hospicare - Kolkata Applicants are expected to have a solid experience in handling Job related tasks
Manufacturing Operator - Packaging (6:30p - 7:00a, rotating weekends_ Applicants are expected to have a solid experience in handling rotating weekends_ related tasks
Controls & Compliance Supervisor - CFS Americas Hub Applicants are expected to have a solid experience in handling Job related tasks
HCM - Giám sát Tiếp thị kênh GT (PG Sup) Applicants are expected to have a solid experience in handling Job related tasks
remote-jobserver Remote
Therapy Business manager - Ambala - GI Prospera Applicants are expected to have a solid experience in handling Job related tasks
Manufacturing Engineer II Applicants are expected to have a solid experience in handling Job related tasks
Hardware Engineer II Applicants are expected to have a solid experience in handling Job related tasks
Sr. Sales Specialist-Hospital Applicants are expected to have a solid experience in handling Job related tasks
HBO internship: Customer Service and Transport Applicants are expected to have a solid experience in handling Job related tasks
Global Product Manager Applicants are expected to have a solid experience in handling Job related tasks
Director US Marketing- TAVI Applicants are expected to have a solid experience in handling Job related tasks
MES Engineer II, Manufacturing Applicants are expected to have a solid experience in handling Manufacturing related tasks
Sr. Clinical Specialist - Cleveland, OH Applicants are expected to have a solid experience in handling OH related tasks
Omnichannel Seller Development Manager Applicants are expected to have a solid experience in handling Job related tasks
Technical Application Specialist Applicants are expected to have a solid experience in handling Job related tasks
Project Lead Applicants are expected to have a solid experience in handling Job related tasks
Clinical Associate Applicants are expected to have a solid experience in handling Job related tasks
Principal Clinical Specialist Applicants are expected to have a solid experience in handling Job related tasks
Senior Nutrition Sales Executive - Sambalpur Applicants are expected to have a solid experience in handling Job related tasks
Business Development Manager - Rapid Diagnostics (South Central) Applicants are expected to have a solid experience in handling Job related tasks
Operator Applicants are expected to have a solid experience in handling Job related tasks
Key Account Manager - Oklahoma City, OK Applicants are expected to have a solid experience in handling OK related tasks
Dispatcher Warehouse Applicants are expected to have a solid experience in handling Job related tasks