Senior Market Insights Manager job opportunity at Abbott.

Home Jobs In Philippines Tag: Job Senior Market Insights Manager position at Abbott


DatePosted 30+ Days Ago bot
Abbott Senior Market Insights Manager
Experience: Highly Experienced
Pattern: full-time
Country:
apply Apply Now
Salary:
Status:

Job

Copy Link Report
degreeHigh School (S.S.C.E)
loacation Philippines - Taguig City, Philippines
loacation Philippines - ..........Philippines

      JOB DESCRIPTION: Abbott is a global healthcare company devoted to improving life through the development of products and technologies that span the breadth of healthcare. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmaceuticals, Abbott serves people in more than 150 countries and employs approximately 70,000 people. Abbott’s business in the Philippines has been established from more than 50 years located, the nutrition business unit has developed new business, marketing and innovation strategies for its key brands of Ensure, Glucerna, Pediasure and Similac, to compete in the fast growth health and wellness sector. This individual will report directly to the Market Insights Head, based in Manila, Philippines The success of our brands stem from driving science-based consumer-centric value propositions to our business partners (doctors, pharmacists, nurses) as well as to our consumers & their caregivers via our upstream to downstream model.  By this, we drive endorsement / recommendations of our brands through Heath Care Professional Engagements (Upstream) and connect directly with our consumers to drive trial and retention (downstream); bridging the 2 via trade excellence (offline and online). In this role, you will be Working closely with the Marketing teams to drive consumer-centricity in brand communications (including traditional and digital media) by validating the campaign ideas and providing post-campaign evaluation, support product life cycle management of our brand portfolio via validating value proposition / pricing before launch as well as providing objective brand health performance via regular studies with our Healthcare Professional and Consumers / Caregivers.  A strategic business partner to the commercial team by providing regular business performance diagnosis via 3rd party data (Nielsen, IQVIA Kantar Panel); supporting the budget / planning cycles by ensuring forecasting accuracy of market growth and share for our brands.  You will also drive key market & consumer trend spotting that will impact the future growth of our brands. The above would also entail you collaborating closely with the wider Market Insights Community within Pacific Asia region for alignment & best practice sharing. Key stakeholder interface: External Research Partners (Nielsen, IQVIA, Kantar, other research partners) Philippines Commercial Team – Marketing, ComEx, Trade, Finance Philippines Senior Leadership Team – GM and Functional Heads Pacific Asia Market Insight & Data Analytic Community – namely Region Team based in Singapore Specific Roles and Responsibilities Provides expert understanding of consumer behavior and market landscape through analysis of in-market/syndicated data such as Nielsen, Home Panel and customized researches such as BHT, UAI, Communication studies, etc. Be responsible in ensuring data quality of monthly retail KPI’s reporting – market growth, brand share, pricing, etc in coordination with Regional processing team and agency partners – Nielsen and IQVIA Together with Market Insights Head, she/he shall render strong support in RLBE (Quarterly Business Cycle) preparations – the company’s financial cycle, where Market Insights team spearheads market growth and share assumptions, delivers data/insights on external/macro-economic trends, etc. Able to integrate multiple sets of quantitative and qualitative data/learnings, create intuitive and engaging KPI trackers, and develop stories behind them to lead into action-oriented recommendations Knowledgeable in Advertising LINK studies, Packaging researches, and Innovation qualification (i.e., BASES), and HCP researches so she/he can lead research agencies, ensuring efficient implementation and insight-driven reports Supporting the Trade Marketing Team with fact-based consumer-centric shopper insights both offline and online. Can confidently lead research debrief and discussions with key stakeholders and effectively shape business decisions. Can independently liaise with Regional/Global Market Insights for Regional/Global projects where PH is in scope Desired Qualities/ Behavior At least 8 years work experience in Insights/Market Research/ Analytics with sufficient managerial tenure Experience in FMCG/Healthcare or Pharma industries Passion for data and insights. Must be numeric, analytical, resourceful and detail-oriented Proactive to initiate, lead and learn Strong communication skills – both written and verbal Effective project management and ability to handle multiple projects simultaneously Proficient in Nielsen Retail Audit, Home Panel and is very comfortable doing excel analysis Sense of urgency, willing to win and ability to be flexible and adaptable in fast-paced data-driven multi-cultural environment and a team player Experience in big data /analytics (marketing mix, conjoint, etc.) is a strong advantage       The base pay for this position is N/A In specific locations, the pay range may vary from the range posted.       JOB FAMILY: Market Development and Research       DIVISION: ANI International Nutrition          LOCATION: Philippines > Taguig City : Venice Corporate Center       ADDITIONAL LOCATIONS:       WORK SHIFT: Standard       TRAVEL: Not specified       MEDICAL SURVEILLANCE: Not Applicable       SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)                  

Other Ai Matches

Global Franchise Director TAVI Applicants are expected to have a solid experience in handling Job related tasks
Senior Material Handler Applicants are expected to have a solid experience in handling Job related tasks
Automation Technical Specialist Applicants are expected to have a solid experience in handling Job related tasks
Territory Business Manager - Multitherapy - Gangapur HQ Applicants are expected to have a solid experience in handling Job related tasks
Supervisor Quality Assurance - Casa Grande, AZ Applicants are expected to have a solid experience in handling AZ related tasks
Associate Brand Manager - Pediatric Marketing - Columbus, OH Applicants are expected to have a solid experience in handling OH related tasks
Key Account Specialist Applicants are expected to have a solid experience in handling Job related tasks
Senior Professional Quality (m/w/d) Applicants are expected to have a solid experience in handling Job related tasks
Product Manager, Global Strategic Marketing Applicants are expected to have a solid experience in handling Global Strategic Marketing related tasks
Senior Operator - 2nd Shift Applicants are expected to have a solid experience in handling Job related tasks
Clinical Specialist, Coronary - Denver, CO Applicants are expected to have a solid experience in handling Coronary - Denver, CO related tasks
Аналитик BI / BI Analyst Applicants are expected to have a solid experience in handling Job related tasks
remote-jobserver Remote
Representante de Ventas - Torreón (Cardio) Applicants are expected to have a solid experience in handling Job related tasks
Project Manager II Applicants are expected to have a solid experience in handling Job related tasks
Clinical Specialist, Vessel Closure - Orlando, FL Applicants are expected to have a solid experience in handling Vessel Closure - Orlando, FL related tasks
Talent Acquisition Coordinator (2 years contract) Applicants are expected to have a solid experience in handling Job related tasks
Operator 1 Production Applicants are expected to have a solid experience in handling Job related tasks
Category Manager Applicants are expected to have a solid experience in handling Job related tasks
Registered Nurse - Patient Educator (PRN) Immediate Openings - Dover, DE Applicants are expected to have a solid experience in handling DE related tasks
remote-jobserver Remote
Business Development Representative, Informatics - Texas Applicants are expected to have a solid experience in handling Informatics - Texas related tasks
APAC Analyst (Ethics & Compliance) Applicants are expected to have a solid experience in handling Job related tasks
Ingeniero de Calidad Applicants are expected to have a solid experience in handling Job related tasks
Clinical Account Representative - CardioMEMS - Sacramento/Reno Applicants are expected to have a solid experience in handling Job related tasks