Product Marketing Manager - Apparel job opportunity at Columbia Sportswear Company.

Home Jobs In United States Of America Tag: Job Product Marketing Manager - Apparel position at Columbia Sportswear Company


DatePosted 4 Days Ago bot
Columbia Sportswear Company Product Marketing Manager - Apparel
Experience: 8-years
Pattern: full-time
Country:
apply Apply Now
Salary:
Status:

Job

Copy Link Report
degreeGeneral
loacation Portland, Oregon, United States of America, United States Of America
loacation Portland, Oreg..........United States Of America

ABOUT THE POSITION     Our mission at Columbia Sportswear is to unlock the outdoors for everyone.   We are looking for a passionate and strategically minded Apparel Product Marketing Manager to lead product marketing initiatives across outerwear, sportswear, lifestyle and end use-based business categories. This role is ideal for someone with a strong track record of success in product marketing, a passion for outdoor performance & style, and who understands the unique needs of hikers, trail runners, skiers, anglers, and outdoor enthusiasts alike. You’ll reflect the voice of the consumer, shaping product stories that resonate with target audiences, and drive brand loyalty.  HOW YOU’LL MAKE A DIFFERENCE  Outdoor-Focused Product Positioning: Craft compelling product narratives that highlight performance, style, durability, sustainability, and innovation tailored to outdoor consumers.  Go-to-Market Leadership: Drive seasonal GTM strategies for outdoor apparel collections, ensuring alignment across product, brand, and commercial.  Consumer & Market Insights: Analyze outerwear and sportswear market trends, consumer behaviors, and competitor activity to inform product development and marketing strategies.  Product Lifecycle Management: Oversee the full lifecycle of outerwear and sportswear products—from concept to launch, ensuring alignment with brand and long-term business goals.  Sales Enablement: Develop tools and training for sales teams and retail partners that highlight technical features, use cases, and brand storytelling to enable sell-in.  Cross-Functional Collaboration: Work closely with Consumer Insights, Product Creation, Product Line Managers, Designers, Merchants, and Digital Marketing to ensure cohesive and authentic messaging.  Performance Analysis: Track product and campaign performance, consumer feedback, and sell-through data to refine future strategies.  YOU ARE:  A collaborator, communicator, and an effective presenter of strategies and storytelling  Someone with a deep understanding of the outdoor industry and consumer mindset  A strong project manager with cross-functional leadership skills  Naturally curious, with a hunger to keep learning  YOU HAVE  A passion for outdoor activities such as hiking, snow sports, trail running, angling, or backpacking  Bachelor’s degree in marketing, Business, or related field  8+ years of professional experience in marketing and/or product marketing, preferably in active/outdoor apparel, or gear  Experience with technical product storytelling and performance marketing, ideally in the active/outdoor apparel industry  Excellent communication and presentation abilities  Data-driven with experience using analytics, data, & presentation tools (e.g., Excel, PowerPoint, etc.)  Experience with DTC and specialty outdoor retail channels  Familiarity with PLM systems and digital asset management tools  Knowledge of product development and insight-driven marketing  #Hybrid #LI-LC1 This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.  Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter. At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available. If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.

Other Ai Matches

Integration Engineer Applicants are expected to have a solid experience in handling Job related tasks
Senior Global Sourcing Analyst, Apparel/Outerwear Applicants are expected to have a solid experience in handling Apparel/Outerwear related tasks
Accountant II Applicants are expected to have a solid experience in handling Job related tasks
Regional Sales Rep II Applicants are expected to have a solid experience in handling Job related tasks
Supply Chain Change Management Lead Applicants are expected to have a solid experience in handling Job related tasks
Credit Analyst Applicants are expected to have a solid experience in handling Job related tasks
Senior Lifecycle Marketing Specialist Applicants are expected to have a solid experience in handling Job related tasks
Production Analyst Applicants are expected to have a solid experience in handling Job related tasks
HR Shared Services Coordinator Applicants are expected to have a solid experience in handling Job related tasks
remote-jobserver Remote
Senior Field Marketing Specialist - 2 Positions in these locations: North Carolina or South Carolina, and Texas Applicants are expected to have a solid experience in handling and Texas related tasks
Senior Software Analyst – Finance Technology Applicants are expected to have a solid experience in handling Job related tasks
Merchandise Planning Specialist Applicants are expected to have a solid experience in handling Job related tasks
Intelligent Process Automation Engineering Manager Applicants are expected to have a solid experience in handling Job related tasks
Lease Accountant-III Applicants are expected to have a solid experience in handling Job related tasks
Sr Mgr-Marketing Applicants are expected to have a solid experience in handling Job related tasks
Software Engineer II Applicants are expected to have a solid experience in handling Job related tasks
Retail Operations Specialist Applicants are expected to have a solid experience in handling Job related tasks
Regional Retail Manager Applicants are expected to have a solid experience in handling Job related tasks
APAC Marketing Manager Applicants are expected to have a solid experience in handling Job related tasks
Principal Merchandise Planner Applicants are expected to have a solid experience in handling Job related tasks
Principal Workday Analyst Applicants are expected to have a solid experience in handling Job related tasks
Production Planner Applicants are expected to have a solid experience in handling Job related tasks
SAP Finance Analyst Applicants are expected to have a solid experience in handling Job related tasks