Senior Director, Brand Marketing job opportunity at Gap Inc..

Home Jobs In United States Of America Tag: Brand Marketing Senior Director, Brand Marketing position at Gap Inc.


DateMore Than 30 Days Ago bot
Gap Inc. Senior Director, Brand Marketing
Experience: 12-years
Pattern: full-time
Country:
apply Apply Now
Salary:
Status:

Brand Marketing

Copy Link Report
degreeGeneral
loacation SF - 2 Folsom, United States Of America
loacation SF - 2 Folsom....United States Of America

About the Role A critical member of the Athleta Marketing Leadership Team, the Senior Director of Brand Marketing leads the development and execution of integrated marketing strategies, campaigns and partnerships that drive awareness, engagement, traffic, and conversion across Athleta and Athleta Girl. This leader bridges brand storytelling and business priorities to deliver cohesive, full-funnel campaigns that inspire our customer and fuel growth. Partnering closely with Brand Marketing, Creative, Media, CRM, Retail Marketing, Social, PR, and Analytics teams, this role ensures Athleta’s mission, purpose, and product stories come to life consistently across all paid, owned, and earned channels. The Senior Director oversees the creation and implementation of annual and seasonal go-to-market plans that meet or exceed Athleta’s brand and business objectives, bringing a deep understanding of channel dynamics, performance optimization, and creative integration to every campaign. What You'll Do Integrated Marketing Leadership:  Develop and execute comprehensive marketing plans that span seasonal brand campaigns, collaborations, site content, CRM, paid media, organic social, and influencer content. Your role will be crucial in orchestrating cohesive Consumer first Marketing plans that enhance brand presence and drive growth. Act as a key marketing leader across all major Athleta milestones, overseeing campaign readiness and integrated execution. Customer-Centric Omni Experience:  Champion customer-focused strategic planning and ensure rigorous, channel-specific execution. Lead teams to create and implement compelling, customer-centered content that reinforces our brand aspiration and drives engagement. Creative Excellence:  Partner closely with our creative team to push the boundaries of creativity. Foster a culture of innovation and ensure that all content reflects our brand’s style and tone, setting industry standards for visual storytelling Cross-Functional Collaboration:  Collaborate with leads across Product, Retail, e-commerce, PR, and operations to deliver a unified brand narrative. Your ability to integrate brand and product content across various platforms will be key to achieving a seamless customer experience. Brand Strategy: Support CMO on leading annual brand strategy, brand narrative and ongoing brand evolution work. Lead strategic planning against brand and business needs for content and campaigns, ensuring effective strategy led planning approach Collaborative Partnerships:  Build strong relationships with design, merchandising, e-commerce, production, field operations, and finance teams. Work alongside our creative team to craft bold, impactful work that resonates across the brand. Data-Driven Insights:  Utilize customer data and insights to inform and refine key strategies and tactics. Ensure that our marketing efforts are grounded in a deep understanding of consumer behavior and market trends. Agency Management: Manage our agency partners, including Creative, Influencer, Social and partner with internal Media shared services team to deliver their best work in support of the Brand’s objectives Who You Are 10–12 years of experience in omni-channel or integrated marketing, campaign strategy, or media planning within a consumer, retail, or apparel brand (or agency). Proven track record of developing and executing large-scale integrated marketing campaigns that drive awareness, engagement, traffic, and conversion. Balanced strategic and creative thinker with strong analytical and problem-solving skills; able to translate insights into actionable marketing plans. Inspirational leader with experience managing and developing senior-level talent. Deep understanding of channel interdependencies and the ability to drive cohesive execution across media, creative, CRM, retail, and experiential marketing. Exceptional cross-functional collaboration and influence skills; capable of aligning diverse partners toward a unified vision. Strong appreciation for Athleta’s aesthetic, voice, and mission, with the ability to maintain brand integrity while driving business results. Measures of Success Increased campaign-driven traffic and conversion from both new and existing customers. Measurable improvements in marketing efficiency and channel integration. Elevated campaign performance across awareness, engagement, and retention metrics. Strong alignment and campaign execution across marketing, creative, and field teams. Demonstrated contribution to brand and revenue growth goals.

Other Ai Matches

Retail Sales Associate - Leesburg Premium Applicants are expected to have a solid experience in handling Job related tasks
Retail Sales Associate - Shoppes @ Vestal Applicants are expected to have a solid experience in handling Job related tasks
Retail Sales Associate - Renaissance Centera Applicants are expected to have a solid experience in handling Job related tasks
Assistant Manager - Boynton Beach Applicants are expected to have a solid experience in handling Job related tasks
Lead, Full Time - Haywood Applicants are expected to have a solid experience in handling Full Time - Haywood related tasks
Retail Sales Associate - Bryant Square Applicants are expected to have a solid experience in handling Job related tasks
Assistant Manager, Merchandising - Riverhead Tanger Applicants are expected to have a solid experience in handling Merchandising - Riverhead Tanger related tasks
Retail Sales Associate, Full Time - Grove@ Wesley Chapel Applicants are expected to have a solid experience in handling Full Time - Grove@ Wesley Chapel related tasks
Retail Sales Associate, Full Time - Westgate Village Applicants are expected to have a solid experience in handling Full Time - Westgate Village related tasks
Retail Sales Associate - Stephanie St Applicants are expected to have a solid experience in handling Job related tasks
Retail Sales Associate - Pearl Street Applicants are expected to have a solid experience in handling Job related tasks
Product Manager II - Franchise and Wholesale Applicants are expected to have a solid experience in handling Job related tasks
Assistant Manager, Operations - Brick Plaza (NEW STORE) Applicants are expected to have a solid experience in handling Operations - Brick Plaza (NEW STORE) related tasks
Assistant Manager - Indiana Premium Applicants are expected to have a solid experience in handling Job related tasks
Retail Sales Associate (Early Morning) - Rivergate Applicants are expected to have a solid experience in handling Job related tasks
Retail Sales Associate - University Village Applicants are expected to have a solid experience in handling Job related tasks
This Way ONward Seasonal Sales Associate - Market at Estrella Applicants are expected to have a solid experience in handling Job related tasks
Retail Supervisor, Full Time, Operations - Consumer Centre (NEW STORE) Applicants are expected to have a solid experience in handling Full Time, Operations - Consumer Centre (NEW STORE) related tasks
Assistant Manager, Customer Operations - Woodfield Applicants are expected to have a solid experience in handling Customer Operations - Woodfield related tasks
Retail Sales Associate - Bramalea City Centre Applicants are expected to have a solid experience in handling Job related tasks
Gestionnaire adjoint/Assistant Manager - Place Ste Foy Applicants are expected to have a solid experience in handling Job related tasks
Retail Sales Associate - Shoppes at Union Hill Applicants are expected to have a solid experience in handling Job related tasks
Gap Inc. | Director, Compensation for Field, Distribution Centers, Call Centers and Franchise Applicants are expected to have a solid experience in handling Compensation for Field, Distribution Centers, Call Centers and Franchise related tasks