Brand Marketing Manager (f/m/x) - limited for 2 years job opportunity at Zeiss Group.

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DatePosted 27 Days Ago bot
Zeiss Group Brand Marketing Manager (f/m/x) - limited for 2 years
Experience: General
Pattern: full-time
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degreeMBA
loacation Aalen, Germany
loacation Aalen....Germany

Your Talent, our Vision – together we see beyond. Your start at ZEISS Vision Care. As a leading manufacturer of ophthalmic lenses, we help people around the world achieve a clearer vision – sustainable and with focus on the future.  Our products are as diverse as the career paths we offer, from tailored lenses to award-winning measurement systems. Become part of our team and shape a future in which clear vision and professional success go hand in hand. Your Role Stay up-to-date with the latest marketing trends and best practices to apply this knowledge to campaign development and execution Closely review the campaign performance to support strategic data based decisions Define the brands` strategy (tone & style, messaging, appearance), as well as activating it through campaigns in markets we operate in Provide your insights for local market activation and a deep understanding of different market dynamics to tailor marketing strategies to suit different markets Increase brand awareness and preference with both consumers (B2C) and customers (B2B) Support and drive strategic projects in cooperation with internal as well as external stakeholders like agencies and partners Your Profile Bachelor’s degree in Marketing, Business, or related field, Master’s degree or MBA is a plus Advanced years of experience as a Brand manager or similar role in Marketing including project management skills in the field of B2C and B2B marketing Ability to analyze complex problems, identify opportunities and develop effective solutions which align with the organization’s goals and objectives Excellent written and verbal communication skills, with the ability to clearly convey marketing strategies to team members as well as internal and external stakeholders Structured and organized way of working and the ability to think outside the box Proven ability to work well in a team and collaborate effectively with various departments Full proficiency in written and spoken English is a must Your ZEISS Recruiting Team: Hannah Beutler

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