Marketing Manager, Content & Growth position at Vibe.| United States Of America

Vibe Marketing Manager, Content & Growth

Experience: 5-years

Pattern: full-time

Country:

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New York....United States Of America

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About VibeAt Vibe.co, we're reimagining how brands reach audiences in the age of streaming. We believe streaming TV is no longer just a brand awareness play — it's the next great performance marketing channel. We're building the infrastructure to unlock this $100B opportunity.Vibe.co provides an Audience First Streaming TV Advertising solution for marketers to unlock TV as a growth channel. Our all-in-one solution combines hyper-targeted audience segmentation, AI-powered insights and recommendations, real-time campaign optimization, and incrementality measurement, giving brands of all sizes the precision and transparency they've come to expect from social and search, but on TV.Trusted by over 10,000 brands, Vibe.co reaches more than 120 million households across 500+ apps and channels, delivering an average 250% return on ad spend and 20% sales lift. The company hit a $100 million revenue run rate in under two years, ranking among the ten fastest software companies to reach that milestone.Vibe.co's investors include Hedosophia (an early backer of Spotify, Uber, and Airbnb), Elaia, Singular, QuantumLight (Revolut CEO Nik Storonsky's fund), and Illusian (Supercell CEO Ilkka Paananen's fund), as well as angel investors including Carolyn Everson, board member of The Walt Disney Company and Coca-Cola. Nirav Tolia, CEO of Nextdoor, sits on the company's board of directors.Founded in 2022, Vibe.co is widely recognized as the category-defining platform in streaming TV advertising, bringing the power of Meta and Google-style performance marketing to the fastest-growing segment in media.About the RoleYou'll join the Product & Brand Marketing team as a creative full-stack marketer — the kind of person who can pitch a creator campaign in the morning, write a thought leadership piece at lunch, and brief an event activation by end of day. You're the engine behind Vibe's brand narrative across channels that require editorial taste, creative judgment, and strategic thinking.You'll own Lifecycle Email, Creator/Influencer, Content & Thought Leadership, and eventually help scale channels like Reddit, YouTube and TikTok. These are channels where data informs decisions but creative quality drives outcomes.You bring your own creative flavor and an AI-first operating style that lets you move across 3 channels with the output of an entire marketing department.What You'll DoBuild the Creator ProgramIdentify, recruit, and manage creators and industry influencers who can speak credibly to performance marketersProduce creator-led content for YouTube, LinkedIn, and podcasts — use cases first, not generic product plugsDesign campaigns that showcase real Vibe applications: ABM on TV, retargeting, incrementality measurementOwn Content & Thought LeadershipShip one high-value content piece per week — fully repurposed across email, paid ads, and socialProduce playbooks, industry reports, how-to guides, expert interviews, and webinars that build on the CTV Playbook's successGhostwrite and co-produce thought leadership for senior leadership across LinkedIn, blog, and industry publicationsUse AI to accelerate drafts, research, and repurposing — bring the editorial judgment that makes the final product feel authoritativeGrow Community PresencePartner with newsletters, podcasts, and communities in the CTV/streaming and adtech space — infiltrate the channels your audience already trustsDrive authority through reliable community sponsorships and partnerships, not just high-visibility one-off campaignsBring genuine curiosity about the adtech and CTV market — understand our customers, their personas, and what makes the space tick, and let that intelligence shape everything you createLaunch & Run Lifecycle EmailAudit existing lifecycle audiences and map initial segments within the first 90 days — get hands-on in CustomerIO and our CDP to understand what we're working withBuild and launch onboarding, re-engagement, and nurture flows from scratchTie every flow to a measurable outcome — pipeline influence, activation, retentionOwn the MetricsTrack content authority, social reach, downloads, and pipeline contribution — not just outputSpot opportunities for growth on new channelsWhat You Need4–5+ years in B2B content marketing, brand marketing, creator/influencer marketing, or lifecycle/email marketingProven ownership of at least 2 marketing channels simultaneously — not one narrow slice of a large teamExceptional writing — a CEO LinkedIn post, a 20-page playbook, and a creator brief can all ship in the same day and each feels distinctAI automation for content — you use Claude, Manus, or similar tools daily and have built automations that systematize content production at scale, not just assist with individual tasksExperience managing external partners (creators, agencies, freelancers) and getting great work out of themKPI ownership — you're not just shipping content, you're tracking what it does and adjustingEmail marketing and lifecycle chops — CustomerIO (or equivalent CRM/CDP), segmentation, and connecting email strategy to the broader content playbookCommunity growth experience — building partnerships with newsletters, podcasts, and communities in your categoryNice to HavesExperience in connected TV (CTV), streaming, or B2B SaaSExisting relationships with marketing influencers or industry creatorsExperience producing podcasts or YouTube contentBackground at a company known for strong brand and content marketingProduct marketing instincts — positioning, messaging, competitive awareness, and genuine curiosity about the adtech/CTV marketOur ValuesAt Vibe, we run on three values: Impact, Ambition, and Urgency. We tie every goal to a real business outcome, think 10x rather than settling for good enough, and move daily rather than waiting for perfect conditions.You'll thrive here if you own outcomes without needing direction, default to action, and hold yourself to results, not effort.This is a high-performance environment with high-performance rewards: you'll work alongside people who push you, with real ownership over hard problems in a market that's moving fast.If that sounds like the best version of your career, we want to meet you.What We OfferFor candidates in New York, NY, the pay range for this role is $120,000–$180,000, commensurate with experience.At Vibe, we want you to build something, own something, and grow fast. Here's how we back that up:Variable pay — based on objectives you hit. No arbitrary targets.Hybrid flexibility — We're in NYC's Flatiron District and our team is in 3x a week!Full health coverage — Comprehensive medical, dental, and vision insurance.401(k) with matching — We invest in your future, not just your output.Unlimited PTO — Take the time you need. We measure results, not hours.Parental leave — Paid leave for all parents.Annual offsite — The whole team, once a year, somewhere worth the trip.Our Interview ProcessWe respect your time. Here's exactly what to expect — no surprises, no ghosting.Recruiter screen — 30 min. We'll share context; you'll share yours.Manager interview — Meet the person you'd work with directly.Take-home assignment + live debrief — A real problem, not a trick. We'll work through it together.Calibration interview — A senior leader joins to ensure we're holding a consistent, high bar.Offer — Fast. We don't let good decisions sit.Equal OpportunityVibe is an equal opportunity employer. We evaluate all applicants without regard to race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.We believe the best ideas come from teams with different backgrounds, perspectives, and experiences. If you need a reasonable accommodation during the application or interview process, please let us know.Referral InstructionsBeing referred? Ask your contact to submit your application directly on your behalf.

Marketing Manager, Content & Growth job opportunity at Vibe.

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