Director of Marketing & Communications (Bilingual Preferred) job opportunity at Donor Network West.

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Date2020-10-01 bot
Donor Network West Director of Marketing & Communications (Bilingual Preferred)
Experience: Highly Experienced
Pattern: Full Time Exempt
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degreeAssociate
loacation San Ramon, CA, United States Of America
loacation San Ramon, CA....United States Of America
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<p><b><span style="font-size: 16px;">Donor Network West’s</span></b><span style="font-size: 16px;"> mission is to save and heal lives through organ and tissue donation for transplantation and research.</span></p><p><span style="font-size: 16px;">&nbsp;</span></p><p><span style="font-size: 16px;">At Donor Network West, we're looking for people who embody our core values: passion, excellence, equity and inclusion, and relationships. We welcome diverse perspectives and foster an environment of collaboration and service.</span></p><p><br></p><p><strong style="font-size: 16px;">GENERAL JOB FUNCTION</strong></p> <p> </p><p style="margin: 0in; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 11.0pt; font-family: Arial, sans-serif;">The Director of Marketing and Communications is responsible for the planning, development and implementation of all of Donor Network West’s marketing strategies, marketing communications, and public affairs activities, both external and internal ensuring consistency in brand messaging and imagery. The position oversees development and implementation of support materials and services in marketing, communications and public affairs. Directs the efforts of the marketing and communications staff and coordinates at strategic and tactical levels with the other functions of the organization. Must possess a strong sense of how to articulate Donor Network West’s strategic priorities as a vitally important public health issue. Develop and integrate Donor Network West’s communication strategies for organ and tissue donation programs</span></p> <p></p> <p>&nbsp;</p> <p><strong style="font-size: 16px;">ESSENTIAL JOB DUTIES AND RESPONSIBILITIES</strong></p> <p> </p><p style="margin: 0in; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 11.0pt; font-family: Arial, sans-serif;">The essential functions listed are typical examples of work performed by positions in this job classification. They are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Employees may perform other duties as assigned. <span style="color: black;">To perform this job successfully, an individual must be able to perform each essential duty. Employees may perform other duties as assigned.</span></span></p> <p></p>\n<p></p><p><br></p><b>Marketing and Communications</b><div> <ul style="margin-bottom: 0in; margin-top: 0px;"> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Responsible for creating, implementing and measuring the success of a comprehensive marketing and communications program that will enhance the DNW’s image and position within the marketplace and the public, facilitate internal and external communications, and strategic oversight for all marketing, communications and public affairs activities and materials.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Ensures consistent communication and articulation of Donor Network West’s branding with desired image and position to internal and external constituencies. </span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Ensures Donor Network West’s communications, messaging and media objectives align with the Donate Life America, Donate Life California and Donate Life Nevada organizations.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Oversees editorial direction and branding of all DNW publications, collateral materials, promotional items and digital assets. This includes design, selection, production and distribution of materials.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Work with external creative marketing and communications agencies to implement and activate on programs.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Lead a team of marketing and communications professionals including creative services, marketing content, digital marketing, events, fundraising, public relations and internal and external communications.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Oversees all website and digital strategies including website content and digital advertising.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Establish a clear road map to drive the team’s day-to-day and long-term work.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Oversees communication between the organization and third parties, including transplant centers, hospitals, donors, the press, foundations, etc. related to business development. Develops strong, mutually beneficial relationships with Donor Hospital and Transplant Center Public Relations Departments.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Oversees coordination of media interest in DNW and ensures regular contact with target media and appropriate response to media requests. Coordinates with media consultants to develop working relationships with members of the national and regional media outlets.&nbsp; </span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Oversees all social media and online engagement and drives strategy behind the tone, voice and growth of these platforms.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Articulates Donor Network West’s strategic priorities via an effective communications plan, including independent development of press releases, white papers, and supporting materials.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Ensures that DNW regularly conducts relevant market research, coordinates, and oversees this activity. Oversees trend monitoring.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Provides vision and support for community benefit, social responsibility and fundraising efforts.</span></li> </ul> </div><p><br></p><b>Planning and Budgeting </b><div> <ul style="margin-bottom: 0in; margin-top: 0px;"> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">In conjunction with the VP of Marketing and Communications, develops short- and long-term plans and budgets for the marketing/communications program and its activities, monitor progress, assure adherence and evaluate performance.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Assures that all communications and marketing programs and related staffing and budgets are appropriate to accomplish the stated goals and long-term vision of Donor Network West leadership and its Board. </span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Responsible for the achievement of marketing/communications/public affairs mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the VP of Marketing and Communications. </span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Recommends short- and long-term DNW goals and objectives to the VP of Marketing and Communications.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Develops, implements and monitors systems and procedures necessary to the smooth operation of the marketing/communications/public affairs function. </span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Keeps informed of developments in the fields of marketing, communications and public relations, not-for-profit management and governance and OPO advances specific business and use this information to help DNW operate with initiative and innovation.</span></li> </ul> </div><p><br></p><b>Community Development</b><div> <ul style="margin-bottom: 0in; margin-top: 0px;"> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Supports regional communications and marketing efforts.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Supports volunteer program through the development and implementation of centralized administration processes.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Oversees the current IT strategies in enhancing the design and functionality of website and web tools.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Represents Donor Network West at events with professionalism</span></li> </ul> </div><p><br></p><b>Organizational Strategy </b><div> <ul style="margin-bottom: 0in; margin-top: 0px;"> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Works to strengthen organizational development, as well as bring solid strategic thinking and communications efforts in assuring that Donor Network West priorities are met. </span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Works with senior staff, other staff and volunteers to develop and maintain a strategic perspective, based on marketplace and constituent needs and satisfaction, in organizational direction, program and services, and decision-making and ensure the overall health and vitality of DNW.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Develop and coordinate means to seek regular input from DNW’s key constituencies regarding the quality of programs and services and the Organization’s relevance.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Helps formulate and administer policies to ensure organizational integrity.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Acts as an internal consultant to bring attention and solutions to institutional priorities such as marketing and communications activities.</span></li> </ul> </div><p><br></p><b>Managing and Staff Development</b><div> <ul style="margin-bottom: 0in; margin-top: 0px;"> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Maintains a climate that attracts, retains and motivates top quality personnel, both paid and volunteer. </span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Recruit, train, appraise, supervise, support, develop, promote and guide qualified personnel, both paid and volunteer.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Ensures effective management within the marketing and communications function, with provision for succession.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Helps staff to identify and attain professional goals and objectives; monitor performance on a regular basis.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Enables staff to act on behalf of DNW by transmitting the Organization’s values, vision and direction by:</span> <ul style="list-style-type: circle; margin-bottom: 0in; margin-top: 0px;"> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">respecting and using the skills, expertise, experience and insights of people. </span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">providing direction and resources, removing barriers and helping develop people’s skills; articulating expectations and clarifying roles and relationships.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">communicating which includes helping people transform information into knowledge and learning.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">encouraging people to question organizational assumptions and ask strategic questions, ensuring quality decision-making. </span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">anticipating conflicts and facilitating resolution. </span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">engaging people in process as well as tasks</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">exercising their authority and accepting their responsibility. </span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">modeling behavior</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">coaching people to success</span></li> </ul> </li> </ul> </div><p><br></p><b>Professional/Personal Competency</b><ul style="margin-bottom: 0in; margin-top: 0px;"> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Maintains professional competence to provide leadership and consultative services to staff and transplant centers.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Actively participates in professional state and national organizations to provide ongoing communication and best practice dissemination to Donor Network West.&nbsp; Including but not limited to: Donate Life California, Donate Life Nevada, Donate Life America, the Association of Multicultural Affairs in Transplantation (AMAT), AOPO, AATB and UNOS.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Maintains, completes and submits budgeting requests, accurate records and expense reports.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Maintains professional working relationships and rapport with management, clinical and ancillary staff both within and outside of Donor Network West.&nbsp; Works constructively to resolve issues as needed.</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Adheres to all Donor Network West policies and ensures department compliance</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">The Director of Marketing and Communication ensures 24-hour on-call resource schedule for Donor Network West to assist with Media Inquiries.&nbsp;</span></li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Performs other duties as required.</span></li> </ul><p><br></p><b>QUALIFICATIONS</b><div> <ul style="margin-bottom: 0in; margin-top: 0px;"> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Highly organized and resourceful, with excellent written, verbal and presentation communications skills.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Demonstrates tact, maturity, and professionalism in all points of contact. </span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Possess a high degree of organization, ability to solve problems independently, and work with others in a congenial and collaborative manner.</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Demonstrated ability to work with executive management on organizational strategic planning and change initiatives. </span></li> <li style="margin: 0in 0in 0in 0px; line-height: normal; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Demonstrated ability to lead, plan and manage at both strategic and operational levels.</span></li> </ul> <ul type="disc" style="margin-top: 0in; margin-bottom: 0in;"> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 0in; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 11.0pt; font-family: Arial, sans-serif;">Demonstrated knowledge of strategic planning and evaluation of websites, digital marketing, writing, editing, print and audiovisual production, branding, marketing and public relations, new media, graphic design, and online engagement.</span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 0in; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 11.0pt; font-family: Arial, sans-serif;">Proficient in the use of marketing analytics tools and Excel with a proven ability to measure the ROI of marketing channels and campaigns.</span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 0in; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 11.0pt; font-family: Arial, sans-serif;">Proven track record of hiring, mentoring, and retaining world-class marketing talent to include internal team members, freelance graphic designers, writers, videographers and agencies.</span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 0in; font-size: 12pt; font-family: 'Times New Roman', serif;"><span style="font-size: 11.0pt; font-family: Arial, sans-serif;">Deep understanding of social media and branding.</span></li> </ul> <ul style="margin-bottom: 0in; margin-top: 0px;"> <li style="margin: 0in 0in 10pt 0px; line-height: 115%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Arial, sans-serif;">Highly skilled at motivating and managing staff.</span></li> </ul> </div><p><br></p><b>EDUCATION AND EXPERIENCE</b><ul> <li>Bachelor’s degree in Marketing, Communications, or other related field required.</li> <li>10+ years of progressive marketing experience with strong digital marketing experience.</li> <li>Demonstrable experience in designing and implementing successful marketing campaigns.</li> <li>Must have ability to travel within the Donor Network West service area by car. Must maintain a valid California driver’s license and current vehicle insurance based on California minimum insurance coverage standards.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</li> </ul><p><br></p><p></p>\n<div>$131,106 - $163,934 a year</div>\n<p><span style="font-size: 16px;">Donor Network West takes a market-based approach to pay. All candidates' starting pay will be determined based on job-related skills, experience, qualifications and interview performance.</span></p><p><br></p><p><span style="font-size: 16px;">Our job listings’ compensation ranges include location-based differentials but may not be reflective of a candidate’s final base salary. Location differentials are determined by an employee’s home address, associated market data provided by government reporting and processed by Payroll.</span></p><p><br></p><p><span style="font-size: 16px;">If selected, Donor Network West’s Recruiting &amp; Compensation Team will provide further detail!</span></p><p><br></p><p><span style="font-size: 16px;">Salary data provided by third party sites do not accurately reflect our pay structure.</span></p>

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