Outside Sales Rep - Industrial & Commercial Paint job opportunity at Cogent Analytics.

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Date2026-04-21 bot
Cogent Analytics Outside Sales Rep - Industrial & Commercial Paint
Experience: General
Pattern: full-time
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loacation Grand Rapids, MI, United States Of America
loacation Grand Rapids, ..........United States Of America
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<p>The Industrial / Commercial Sales Representative is responsible for driving business development, cultivating strong customer relationships, and managing a defined sales territory. This role combines&nbsp;technical understanding with consultative selling to deliver tailored solutions for industrial and commercial&nbsp;clients.</p> <p>&nbsp;</p> <p>The representative identifies and secures new business opportunities, maximizes penetration of existing accounts, and provides product and application knowledge. Reporting to leadership, this role collaborates&nbsp;with internal teams and partners to ensure profitability, customer satisfaction, and long-term growth within&nbsp;the assigned territory.<br><br></p>\n<p></p><p><br></p><p></p>\n<div>$55,000 - $70,000 a year</div><small><div> <div><strong>BASE + COMMISSION structure with no cap on territory or commissions.&nbsp;</strong></div> <div>&nbsp;</div> <div><strong>Business Development &amp; Sales Growth</strong><br>• Prospect, research, and identify new customer opportunities; plan and execute strategies to convert<br>leads into business.<br>• Conduct market research to understand industry trends, competitor activity, and client needs within the<br>territory.<br>• Maximize penetration of existing accounts by introducing additional services, solutions, and upgrade<br>opportunities.<br>• Advance accounts to higher-value categories through consultative selling and value-based solutions.<br>• Attend trade shows, conferences, and training events to generate leads and expand professional<br>networks.<br>• Develop and execute a business plan and professional portfolio to track and measure progress toward<br>territory goals.</div> <div><br><strong>Customer Relationship Management</strong><br>• Build and maintain strong, trusted relationships with multiple contacts at each account to preserve and<br>expand business.<br>• Act as a technical consultant, educating customers on specifications, applications, and process<br>improvements.<br>• Conduct on-site visits to measure, document, and assess project requirements for accurate quoting.<br>• Provide timely responses to customer inquiries, support requests, and service needs.<br>• Negotiate sales, pricing, and terms to reflect customer value while ensuring profitability.<br>• Follow up regularly with clients to ensure satisfaction and repeat business.</div> <div>&nbsp;</div> <div><strong>Operational &amp; Technical Support</strong><br>• Collaborate with internal teams to deliver complete and accurate quotes, orders, and project execution.<br>• Provide technical insight on industrial and commercial applications and solutions.<br>• Submit accurate documentation, specifications, and field information for customer solutions.<br>• Develop pricing strategies based on scope, quantity, purchasing patterns, and customer history.</div> <div>• Support operations with accurate field measurements and project documentation.<br>• Assist in training and supporting team members with product knowledge and sales processes.</div> <div>&nbsp;</div> <div><strong>Reporting &amp; Administrative Duties</strong><br>• Prepare regular sales reports, including pipeline forecasts and goal tracking.<br>• Maintain and update CRM systems to track customer activity, opportunities, and performance metrics.<br>• Submit expense reports, travel plans, and updates in a timely manner.<br>• Manage territory-related expenses responsibly, including travel and client-related costs.<br>• Communicate effectively with internal teams to align customer needs with company resources and<br>processes.</div> <div>&nbsp;</div> <div><strong>Team Collaboration &amp; Leadership</strong><br>• Serve as a collaborative and supportive team member, offering and accepting help as needed.<br>• Partner with vendors and teammates to strengthen client presentations and territory support.<br>• Share best practices, creative solutions, and market intelligence to drive team success.<br>• Demonstrate leadership by achieving sales goals and mentoring others in consultative selling<br>techniques.<br><br><strong>Qualifications</strong><br>• Proven experience in industrial or commercial sales, account management, or a related field.<br>• Strong understanding of industrial and commercial processes with the ability to develop technical<br>expertise.<br>• Demonstrated success in business development, customer relationship management, and territory<br>growth.<br>• Proficiency in CRM systems, forecasting, and expense management.<br>• Excellent communication, negotiation, and presentation skills.<br>• Ability to manage multiple priorities in a fast-paced environment.<br>• Strong organizational and time management abilities.<br>• Good competency with Excel</div> <div>&nbsp;</div> <div><strong>Core Competencies</strong><br>• Business Acumen: Understanding of sales strategies, pricing models, and profitability drivers.<br>• Technical Expertise: Ability to quickly learn, apply, and explain industrial and commercial solutions.<br>• Consultative Selling: Skilled at identifying customer needs and positioning value-based solutions.<br>• Relationship Building: Establishes trust and long-term partnerships with stakeholders.<br>• Communication Skills: Clear, professional written and verbal communication.<br>• Time &amp; Territory Management: Effectively prioritizes tasks and manages a defined territory.<br>• Analytical Thinking: Strong problem-solving and solution development skills.<br>• Collaboration &amp; Teamwork: Works across teams to achieve shared goals.<br>• Adaptability &amp; Resilience: Thrives in changing environments and customer-driven schedules.<br>• Leadership: Demonstrates accountability and supports team success.</div> <div>&nbsp;</div> <div><strong>Special Position Requirements</strong><br>• Based within assigned territory with regular travel to customer sites and industry events.<br>• Ability to travel as required to support customers, partners, and team initiatives.<br>• Flexibility to manage shifting priorities and customer-driven schedules.</div> <div>&nbsp;</div> <div><strong>Work Environment</strong><br>• Combination of field-based customer visits, travel, and administrative work.<br>• Collaborative team environment with support from leadership and operations.<br>• Growth-focused, entrepreneurial culture centered on customer success and market leadership.</div> </div></small>\n<p>Benefits: Health, Dental, Vision</p> <p>Retirement plan options</p> <p>&nbsp;</p> <p>*Uncapped commissions - Great potential for sustained 6-figure income*</p>

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