Staff Product Manager - App Marketplace job opportunity at HighLevel.



Date2025-12-15 bot
HighLevel Staff Product Manager - App Marketplace
Experience: Highly Experienced
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<p><strong>About us</strong><br aria-hidden="true">HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.<br aria-hidden="true">To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.<br aria-hidden="true">Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.<br><br><strong>Our people</strong><br aria-hidden="true">With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.<br><br><strong>Our impact</strong><br aria-hidden="true">Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.<br aria-hidden="true">Learn more about us on our <span style="text-decoration: underline;"><span draggable="true"><a rel="noopener noreferrer" href="https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g">YouTube Channel</a></span></span> or <span style="text-decoration: underline;"><span draggable="true"><a rel="noopener noreferrer" href="https://blog.gohighlevel.com/general-atlantic-joins-highlevel/">Blog Posts</a></span></span><br><br></p> <p><strong style="font-size: 16px;">Role Overview</strong></p> <p><span style="font-size: 16px;">As the Staff Product Manager for App Marketplace, you will own the end-to-end product strategy, ecosystem vision, and execution for HighLevel’s App Marketplace. You will be responsible for transforming our marketplace into a thriving economy that connects 3rd-party developers with our 2 million+ businesses. You will partner deeply with Engineering, Design, Partnerships, Developer Relations, and Marketing to build a scalable platform that drives GMV (Gross Merchandise Value), improves Developer Experience (DevEx), and delivers high-value integrations to our customers. You will be accountable for defining the vision, setting the KPIs, and delivering measurable impact on marketplace revenue and adoption.</span></p> <p>&nbsp;</p> <p><strong style="font-size: 16px;">What You'll Do</strong></p> <p>&nbsp;</p> <p><strong style="font-size: 16px;">Strategy &amp; Ecosystem Growth</strong></p> <p><span style="font-size: 16px;">- Own the Marketplace Vision: Define the long-term strategy to make the HighLevel App Marketplace the premier destination for MarTech and SalesTech apps.</span></p> <p><span style="font-size: 16px;">- Drive GMV &amp; Revenue: Establish and execute strategies to grow Gross Merchandise Value (GMV) by optimizing monetization models, billing infrastructure, and payout mechanisms for partners.</span></p> <p><span style="font-size: 16px;">- Define Key Metrics: Define, track, and report on ecosystem health metrics: App installs, Active usage, Developer retention, API utilization, and Net Revenue Retention frommarketplace apps.</span></p> <p>&nbsp;</p> <p><strong style="font-size: 16px;">Platform &amp; Developer Experience</strong></p> <p><span style="font-size: 16px;">- Revolutionize DevEx: Design and deliver capabilities that make it effortless for developers to build, test, submit, and monetize apps on HighLevel. This includes owning the roadmap for Developer Portals, SDKs, and API documentation standards.</span></p> <p><span style="font-size: 16px;">- Governance &amp; Quality: Establish rigorous yet efficient app review processes, security standards, and policy frameworks to ensure a high-trust environment for our users.</span></p> <p><span style="font-size: 16px;">- Discovery &amp; Merchandising: Optimise the end-user experience (Agency &amp; SMB) regarding app discovery, search algorithms, recommendations, and one-click installation flows.</span></p> <p>&nbsp;</p> <p><strong style="font-size: 16px;">Leadership &amp; Execution</strong></p> <p><span style="font-size: 16px;">- Influence the Roadmap: Collaborate with engineering and cross-functional teams to prioritise platform-level features that unlock new possibilities for app developers (e.g., deeper UI integrations, new webhooks).</span></p> <p><span style="font-size: 16px;">- Voice of the Partner: Conduct qualitative research with developer partners and agencies to identify friction points and translate insights into prioritised product work-streams.</span></p> <p><span style="font-size: 16px;">- Mentor &amp; Lead: Mentor other PMs and APMs working on adjacent areas of the developer platform, acting as a thought leader in platform economics and ecosystem best practices.</span></p> <p>&nbsp;</p> <p><strong style="font-size: 16px;">What We're Looking For (Must-Haves)</strong></p> <p><span style="font-size: 16px;">- 10+ years of product management experience in software/digital products with increasing scope and complexity.</span></p> <p><span style="font-size: 16px;">- 2-3 years of specific experience building or scaling App Marketplaces in a SaaS environment.</span></p> <p><span style="font-size: 16px;">- Proven track record of growing GMV: You have successfully managed a marketplace</span></p> <p><span style="font-size: 16px;">- P&amp;L or driven significant revenue growth through 3rd-party ecosystem monetisation.</span></p> <p><span style="font-size: 16px;">- Developer Platform Expertise: You have a deep understanding of APIs, webhooks, authentication (OAuth), and the technical nuances of what makes a "great" developer experience.</span></p> <p><span style="font-size: 16px;">- Strategic Leadership: Proven ability to own product strategy and execution at a senior/IC level (Principal or equivalent), balancing long-term vision with ruthlessly prioritised execution.</span></p> <p><span style="font-size: 16px;">- Strong Analytical Mindset: You can work with complex data sets (transaction volume, churn, API usage), run experiments, and interpret results to drive ecosystem health.</span></p> <p>&nbsp;</p> <p><span style="font-size: 16px;">W</span><strong style="font-size: 16px;">hat We'd Like (Great-to-Have)</strong></p> <p><strong style="font-size: 16px;">- </strong><span style="font-size: 16px;">Experience specifically in a B2B SaaS platform (CRM, Marketing Automation) with a multi-tenant architecture.</span></p> <p><span style="font-size: 16px;">- Technical background (CS degree or former developer) to effectively empathize with the developer community.</span></p> <p><span style="font-size: 16px;">- Experience with global/multi-region marketplace rollouts (handling multi-currency, VAT/Tax compliance for marketplaces).</span></p> <p>&nbsp;</p> <p><strong style="font-size: 16px;">What You'll Get</strong></p> <p><span style="font-size: 16px;">- Strategic Impact: Opportunity to lead a strategic pillar (Marketplace &amp; Ecosystem) that has top-level business impact and visibility.</span></p> <p><span style="font-size: 16px;">- Collaborative Environment: You will work with world-class engineering, design, data science, and partnership teams.</span></p> <p><span style="font-size: 16px;">- Growth Trajectory: Influence our platform’s next phase of growth, scale global operations, and build frameworks that others will follow.</span></p> <p>&nbsp;</p> <p><strong style="font-size: 16px;">About You</strong></p> <p><span style="font-size: 16px;">- You are an instinctive product leader: You thrive in turning ambiguous, complex ecosystem problems (How do we attract top developers? How do we increase app adoption?) into clear strategies.</span></p> <p><span style="font-size: 16px;">- You are platform-minded: You understand leverage. You don't just build features; you build systems that allow others to build features.</span></p> <p><span style="font-size: 16px;">- You are a strong communicator: Able to influence without direct authority, build alignment across internal teams and external developer communities, and articulate roadmap outcomes to leadership.</span></p> <p><span style="font-size: 16px;">- You move fast: You are comfortable living in a growth-stage SaaS environment where speed matters, and you are ready to own the Marketplace as a strategic lever for business growth.</span></p>\n<p></p><p><br></p><p></p>\n<p><strong style="font-size: 16px;">EEO Statement</strong></p> <p><span style="font-size: 16px;">The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.</span></p> <p>&nbsp;</p> <p><span style="font-size: 16px;">#LI-Remote&nbsp;#LI-MP1</span></p>

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