VP of Global Growth Marketing job opportunity at Caseware.



Date2026-01-19 bot
Caseware VP of Global Growth Marketing
Experience: Highly Experienced
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degreeHigh School (S.S.C.E)
loacation Toronto, ON, Canada
loacation Toronto, ON....Canada
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<p><span style="font-size: 16px">Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!</span></p><p><br></p><p><span style="font-size: 16px;">As the VP of Global Growth Marketing, you will&nbsp;be responsible for&nbsp;driving scalable, data-driven marketing programs that fuel pipeline growth and revenue. Reporting to the Chief Marketing Officer,&nbsp;you’ll&nbsp;lead a high-performing team across regional growth marketing, SEO, lifecycle marketing, web, and analytics, and collaborate closely with sales&nbsp;and&nbsp;product leaders to execute integrated campaigns that resonate with our target audiences.&nbsp;</span></p> <p>&nbsp;</p> <p><span style="font-size: 16px;">❗This is a New Role</span></p> <p>&nbsp;</p> <p><span style="font-size: 16px;">❗This is a Full-time permanent position</span></p> <p>&nbsp;</p> <p><span style="font-size: 16px;">📍 </span><strong style="font-size: 16px;">Location:&nbsp;</strong></p> <p><span style="font-size: 16px;">This position is available to all applicants eligible to work in Canada and residing in Toronto, Ontario. This is a hybrid role, working from office 3 days a week from our Downtown, Toronto office.</span></p>\n<p></p><p><br></p><b>What you will be doing: </b><ul> <li>Develop and execute a global growth marketing strategy aligned with company&nbsp;objectives&nbsp;and revenue targets.&nbsp;</li> <li>Own the demand generation funnel, including paid media, SEO, email marketing, ABM, and conversion optimization.&nbsp;</li> <li>Lead and mentor a team of growth marketers, channel specialists, and analysts.&nbsp;</li> <li>Partner with regional marketing teams to localize campaigns and&nbsp;optimize&nbsp;performance across geographies.&nbsp;</li> <li>Oversee marketing operations, attribution modeling, and performance reporting to ensure data-driven decision-making.&nbsp;</li> <li>Collaborate with product marketing and sales to align messaging, targeting, and campaign execution.&nbsp;</li> <li>Manage and&nbsp;optimize&nbsp;multi-million dollar&nbsp;marketing budgets across channels and regions.&nbsp;</li> <li>Stay ahead of industry trends, marketing technologies, and competitive&nbsp;landscape&nbsp;to drive innovation.&nbsp;</li> </ul> <div>&nbsp;</div><p><br></p><b>What you will bring:</b><ul> <li>10+ years of B2B marketing experience, with at least 5 years in a senior leadership role.</li> <li>Proven track record of scaling global demand generation programs in SaaS or technology environments.</li> <li>Deep expertise in digital marketing channels, marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Salesforce Marketing Cloud), and CRM systems (e.g., Salesforce).</li> <li>Strong analytical skills with experience in marketing attribution, funnel metrics, and ROI analysis.</li> <li>Exceptional leadership, communication, and cross-functional collaboration abilities.</li> <li>Experience in the accounting or audit industry is a plus but not required.</li> </ul><p><br></p><p></p>\n<p><b><span style="font-size: 16px">What's in it for you:</span></b></p><p><br></p><p><b><span style="font-size: 16px">▪️Innovation is at our core.</span></b><span style="font-size: 16px"> We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.&nbsp;</span></p><p><b><span style="font-size: 16px">▪️We are committed to a collaborative culture,</span></b><span style="font-size: 16px"> where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.&nbsp;</span></p><p><b><span style="font-size: 16px">▪️Work-life balance is important to us.</span></b><span style="font-size: 16px"> We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.&nbsp;</span></p><p><b><span style="font-size: 16px">▪️We offer competitive compensation,</span></b><span style="font-size: 16px"> including a competitive salary and comprehensive benefits such as health insurance and retirement plans.&nbsp;</span></p><p><b><span style="font-size: 16px">▪️We are driven by impactful work</span></b><span style="font-size: 16px">. Your contributions directly affect how our clients manage financial processes and drive their success.&nbsp;</span></p><p><b><span style="font-size: 16px">▪️Recognition and rewards matter to us</span></b><span style="font-size: 16px">. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.&nbsp;</span></p><p><b><span style="font-size: 16px">▪️We embrace global opportunities</span></b><span style="font-size: 16px">. Work on international projects and collaborate with a diverse, global team.&nbsp;</span></p><p><br></p><p><b><span style="font-size: 16px">About Caseware:</span></b></p><p><span style="font-size: 16px">Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments.&nbsp;Our teams are continually collaborating, innovating, and building upon our existing suite of products. With a customer-focused mindset, we are building technology that is shaping what the future of audits, financial reporting, and financial data analytics will look like.</span></p><p><br></p><p><span style="font-size: 16px">With a recent strategic investment from Hg Capital in 2020, Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date.</span></p><p><br></p><p><span style="font-size: 16px">One of Caseware's core values is Many Voices, One Team and with that in mind, we're dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process, please e-mail our People Operations team at talent@caseware.com.</span></p><p><br></p><p><b style="font-size: 16px">AI Usage:</b></p><p><span style="font-size: 12pt">The recruitment process may use AI assisted tools but not for candidate screening or assessment. All final hiring decisions are made by humans to ensure fairness, transparency, and oversight.</span><span style="font-size: 10.5pt">&nbsp;</span></p><p><br></p><p><b><span style="font-size: 16px">Background Check:</span></b></p><p><span style="font-size: 16px">Any candidates successful in obtaining an offer for a position will need to successfully complete a background check through </span><span class="postings-link"><span style="font-size: 16px">Certn.co</span></span><span style="font-size: 16px"> which typically includes an Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well. Candidates residing&nbsp;in the Netherlands and Germany are excluded from undergoing background checks via Certn.co&nbsp;</span></p><p><br></p><p><b><span style="font-size: 16px">Security and Fraud:</span></b></p><p><i><span style="font-size: 16px">Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @caseware.com and our open positions are always listed on reputable job boards and on our website https://jobs.lever.co/caseware. We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer, proceed with extreme caution.&nbsp;&nbsp;&nbsp;</span></i></p>

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