Vice President - Content Strategy, JioHotstar position at JioStar.| India

_2026-04-24 bot

JioStar Vice President - Content Strategy, JioHotstar

Experience: Highly Experienced

Pattern: full-time

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Mumbai....India

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About the Team The Content Strategy team sits at the intersection of content, consumer insights, and business strategy for JioHotstar’s streaming platform. The team is responsible for decoding audience behaviour at scale and translating that into sharp, data-backed content decisions. This function works closely with qualitative and quantitative research teams, leveraging a mix of primary research, platform data, and market intelligence to understand what audiences watch, why they watch, and how consumption is evolving. These insights directly inform content commissioning, release strategies, and long-term platform positioning. The team operates as a central decision-making layer, partnering with content, marketing, and business leaders to ensure that every content bet is grounded in audience understanding, platform performance, and growth potential. About the Role This is a leadership role within Content Strategy, focused on building a strong, insight-led approach to content planning and decision-making. The role will anchor audience understanding across the platform — bringing together qualitative research, quantitative analytics, and platform data to shape content strategy, release planning, and portfolio decisions. It will oversee research inputs (both qual and quant), and translate them into clear, actionable recommendations for content and business teams. You will be responsible for: <ul data-start="1769" data-end="2364"> <li data-section-id="gr93wo" data-start="1769" data-end="1863"> Defining how audience insights inform content strategy across genres, formats, and cohorts </li> <li data-section-id="ggi97w" data-start="1864" data-end="1968"> Translating platform metrics (reach, time spent, retention, cohort behaviour) into content decisions </li> <li data-section-id="u9ph29" data-start="1969" data-end="2060"> Leading greenlighting and content investment recommendations through a data-backed lens </li> <li data-section-id="whlalz" data-start="2061" data-end="2152"> Identifying growth opportunities through underserved audiences and content white spaces </li> <li data-section-id="3yrc0y" data-start="2153" data-end="2251"> Building frameworks for release strategy, cadence planning, and content performance evaluation </li> <li data-section-id="1r7wqr2" data-start="2252" data-end="2364"> Driving alignment across content, marketing, and business teams to ensure strategy translates into execution </li> </ul> This role requires someone who can move seamlessly between data and storytelling — comfortable working with research, analytics, and platform metrics, while also shaping strategic narratives that influence senior stakeholders. \n Key Responsibilities <div> <div> <ul> <li>Set the end‑to‑end content slate vision, shaping genre, format, and audience strategies that fuel sustained platform growth.</li> <li>Design and execute high-impact release strategies, optimizing premiere windows, drop cadences, and platform rhythms based on audience behaviour, competitive trends, and demand signals. </li> <li>Build and scale long‑term franchises and repeatable IP, creating consistent, high‑engagement tentpoles that strengthen platform loyalty.  </li> <li>Lead greenlighting recommendations and content investment decisions, balancing creative ambition with ROI, audience insight, and portfolio health.  </li> <li>Deeply analyze Indian audience segments, across both JioStar’s existing user ecosystem and broader streaming consumers, to tailor content decisions that maximize reach, retention, and engagement.  </li> <li>Identify market white spaces and underserved cohorts, shaping content strategies that unlock new growth and competitive differentiation. </li> <li>Strengthen the platform’s editorial identity, using distinct content choices to reinforce positioning and build brand affinity. </li> <li>Establish clear SOPs, frameworks, and principles for release planning, including day‑and‑date strategies, cadence design, and localization approaches to expand content appeal.</li> <li>Partner closely with marketing, production, and content teams to ensure seamless content delivery, strong promotional alignment, and flawless execution of major releases. </li> <li>Track and interpret content performance metrics, using data, audience feedback, and market insights to continuously refine strategy and enhance outcomes. </li> <li>Stay ahead of industry and consumer trends, driving innovation in release models and experimentation that differentiates the platform in a dynamic, competitive landscape. </li> </ul> </div> </div> Role Criteria<div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="11" data-aria-level="1" role="listitem"> This is a role that requires an incredibly high-velocity of decision making and getting things rolling amongst a large set of leaders. A self-driven approach is crucial.  </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="12" data-aria-level="1" role="listitem"> Self-starter skilled at prioritizing and managing multiple projects, teams and deadlines that run simultaneously.  </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="13" data-aria-level="1" role="listitem"> Demonstrated success in influencing cross-functional teams, senior stakeholders and leadership across teams.  </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="14" data-aria-level="1" role="listitem"> Has ability to quickly innovate, implement, learn through experiments and scale based on learning.  </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="15" data-aria-level="1" role="listitem"> The candidate will need to have exemplary communication skills (both written and verbal) to drive strategic content recommendations with other leaders and earn trust with colleagues across the business.  </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="16" data-aria-level="1" role="listitem"> Experience using data and metrics to measure impact and determine improvements.  </li> </ul> </div> </div> Basic Qualifications<div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="17" data-aria-level="1" role="listitem"> 15 years of relevant experience in the entertainment industry of audience and programming analysis, OTT/television content and trend research, or data and consumer insights  </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="18" data-aria-level="1" role="listitem"> Experience using data and metrics to drive improvements  </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="19" data-aria-level="1" role="listitem"> Experience using Microsoft Excel and PowerPoint to manipulate and analyse data  </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="20" data-aria-level="1" role="listitem"> Proven analytical and quantitative skills with a passion and aptitude for analysis  </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="21" data-aria-level="1" role="listitem"> Demonstrated ability to generate ideas and independently solve problems with a logical, data-driven approach  </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="22" data-aria-level="1" role="listitem"> Master’s degree in Marketing, Communications, Business, Economics or similar  </li> </ul> </div> </div> Preferred Qualifications <div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="23" data-aria-level="1" role="listitem"> Relevant experience in the entertainment industry of audience and programming analysis, OTT/television content and trend research, or data and consumer insights  </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="24" data-aria-level="1" role="listitem"> Excellent business judgment and an ability to think strategically and help build execution plans  </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="25" data-aria-level="1" role="listitem"> Demonstrated ability to work effectively across business teams to deliver business results, experience in project management across multiple teams in an organization  </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="26" data-aria-level="1" role="listitem"> Ability to prioritize and multi-task across multiple workstreams  </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="27" data-aria-level="1" role="listitem"> Strong bias for action and sense of urgency; the ability to make things happen quickly  </li> </ul> </div> </div> \nAbout UsPerched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.  JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.

Vice President - Content Strategy, JioHotstar job opportunity at JioStar.

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