Manager – Content Strategy & Development, Colors job opportunity at JioStar.

Home Jobs In India Tag: Colors Manager – Content Strategy & Development, Colors position at JioStar


Date2026-01-10 bot
JioStar Manager – Content Strategy & Development, Colors
Experience: 8-years
Pattern: full-time
Country:
apply Apply Now
Salary:
Status:

Colors

Copy Link Report
degreeGeneral
loacation Mumbai, India
loacation Mumbai....India
Auto GPT Summarize Enabled
<p>The role is responsible for driving content strategy for daily fiction on the GEC, ensuring that all development decisions are rooted in audience insight, competitive dynamics, and brand positioning. The individual will shape what stories are told, why they are told, and where they are placed, using a combination of creative judgement, data, and AI-led insights to build a sustainable, high-performing content pipeline.</p>\n<p></p><p><br></p><b>Key Responsibilities</b><ul> <li><strong>Content Strategy (Core):</strong> Identify content gaps, over-served themes, and white spaces within the channel and against competition. Build long-term IP planning frameworks—new launches, revamps, extensions, and exits. Track and identify shows for remake across regional and international markets</li> <li>&nbsp;<strong>Strategic Content Development:</strong> Translate strategy into clear creative briefs for producers and internal development teams. Evaluate concepts, bibles, and scripts through a strategic lens—target audience, scalability, longevity. Shape story engines and character worlds to ensure repeatability, stretch, and flexibility over time. Guide major narrative decisions such as leaps, resets, and tonal shifts based on performance signals.</li> <li>&nbsp;<strong>AI- &amp; Data-Led Decision Making</strong>:<strong> Use AI tools to</strong>: Analyze viewing behaviour, audience drop-offs, and engagement patterns at a granular level. Track viewer sentiment and narrative fatigue across ongoing shows. Run scenario-based story simulations (e.g., impact of a leap, new character entry, genre shift). Partner with research teams to convert raw data into actionable content strategy insights. Establish AI-enabled workflows that improve speed, predictability, and consistency in content decisions.</li> <li><strong>Performance Monitoring &amp; Course Correction</strong>. Own content performance reviews for fiction shows—launch, steady-state, and decline phases. Recommend strategic interventions: storyline pivots, cast changes, format adjustments, or marketing pushes. Build frameworks for early warning signals and revival triggers.</li> <li><strong>Cross-Functional Leadership</strong>: Work closely with Programming, Marketing, Research, On Air Promotion to ensure one aligned content narrative. Present content strategy, slate plans, and performance learnings to senior leadership. Act as the strategic bridge between creative teams and business objectives.&nbsp;</li> </ul><p><br></p><b>Skills &amp; Competencies</b><ul> <li>Strong understanding of Indian GEC audience cohorts and viewing behaviour.</li> <li>Passion for content – within India as well as international formats.</li> <li>Ability to balance creative instinct with data-backed decision-making.</li> <li>Comfortable working with AI tools, dashboards, and insight frameworks.</li> <li>High stakeholder influence and presentation skills.</li> </ul><p><br></p><b>Preferred Experience:</b><ul> <li>6-8 years of relevant work experience</li> </ul><p><br></p><p></p>\n<p><strong>About&nbsp;Us</strong></p> <p>Perched&nbsp;firmly&nbsp;at&nbsp;the&nbsp;nucleus&nbsp;of&nbsp;spellbinding&nbsp;content&nbsp;and&nbsp;innovative&nbsp;technology,&nbsp;JioStar&nbsp;is&nbsp;a&nbsp;leading&nbsp;global&nbsp;media&nbsp;&amp;&nbsp;entertainment&nbsp;company&nbsp;that&nbsp;is&nbsp;reimagining&nbsp;the&nbsp;way&nbsp;audiences&nbsp;consume&nbsp;entertainment&nbsp;and&nbsp;sports.&nbsp;Its&nbsp;television&nbsp;network&nbsp;and&nbsp;streaming&nbsp;service&nbsp;together&nbsp;reach&nbsp;more&nbsp;than&nbsp;750&nbsp;million&nbsp;viewers&nbsp;every&nbsp;week,&nbsp;igniting&nbsp;the&nbsp;dreams&nbsp;and&nbsp;aspirations&nbsp;of&nbsp;hundreds&nbsp;of&nbsp;million&nbsp;people&nbsp;across&nbsp;geographies.</p> <p>&nbsp;</p> <p><em>&nbsp;JioStar&nbsp;is&nbsp;an&nbsp;equal&nbsp;opportunity&nbsp;employer.&nbsp;The&nbsp;company&nbsp;values&nbsp;diversity&nbsp;and&nbsp;its&nbsp;mission&nbsp;is&nbsp;to&nbsp;create&nbsp;a&nbsp;workplace&nbsp;where&nbsp;everyone&nbsp;can&nbsp;bring&nbsp;their&nbsp;authentic&nbsp;selves&nbsp;to&nbsp;work.&nbsp;The&nbsp;company&nbsp;ensures&nbsp;that&nbsp;the&nbsp;work&nbsp;environment&nbsp;is&nbsp;free&nbsp;from&nbsp;any&nbsp;discrimination&nbsp;against&nbsp;persons&nbsp;with&nbsp;disabilities,&nbsp;gender,&nbsp;gender&nbsp;identity&nbsp;and&nbsp;any&nbsp;other&nbsp;characteristics&nbsp;or&nbsp;status&nbsp;that&nbsp;is&nbsp;legally&nbsp;protected.</em></p>

Other Ai Matches

Staff Software Development Engineer (Backend) Applicants are expected to have a solid experience in handling Job related tasks
Assistant Manager - Marketing (Content Marketing), Kannada Applicants are expected to have a solid experience in handling Kannada related tasks
Manager - Analytics Applicants are expected to have a solid experience in handling Job related tasks
Software Development Engineer II (Web) - VX Applicants are expected to have a solid experience in handling Job related tasks