Associate Director - Distribution Marketing job opportunity at JioStar.

Home Jobs In India Tag: Job Associate Director - Distribution Marketing position at JioStar


Date2026-04-09 bot
JioStar Associate Director - Distribution Marketing
Experience: Highly Experienced
Pattern: full-time
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degreeMBA
loacation Mumbai, India
loacation Mumbai....India
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<p> </p><p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">Role Summary:</span></strong></p> <p style="margin: 0in; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">The new tariff regime introduces a whole new opportunity to create disproportionate monetization</span></p> <p style="margin: 0in; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">value for STAR India thus strengthening the need to communicate directly to the consumer</span></p> <p style="margin: 0in; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">This role will require the person to work closely on an average 25 Channel/Affiliate partners at any given</span></p> <p style="margin: 0in; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">point of time to help grow the Subscription revenues using both B2C and B2B marketing</span></p> <p style="margin: 0in; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">This person will be required to work closely with Distribution Leadership team, key stakeholders</span></p> <p style="margin: 0in; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">including Channel and Sales teams to arrive at marketing plans &amp; media budget decisions based on</span></p> <p style="margin: 0in; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">affiliate and consumer insights and thereby, drive reach &amp; revenue.</span></p> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">&nbsp;</p> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">Key Responsibilities &amp; Tasks:</span></strong></p> <ul style="margin-bottom: 0in; margin-top: 0px;"> <li style="text-align: justify; margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Lead and develop Marketing plans including Annual operating plan for Distribution marketing with a clear lens on driving Revenue</span></li> <li style="text-align: justify; margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Have a strong ROI driven approach to budget management and campaign execution</span></li> <li style="text-align: justify; margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Identify marketing strategies and channels that solves business pain points; to drive new customer acquisitions, retain or bring back lapsers – with an implement and measure mindset</span></li> <li style="text-align: justify; margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Formulate strategy &amp; execute integrated plans for B2C and B2B campaigns across TV, digital,print, radio, OOH to generate top of the funnel demand, convert at the bottom to grow revenues</span></li> <li style="text-align: justify; margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Explore &amp; implement technology, leverage automation and AI to enable affiliate and consumer needs</span></li> <li style="text-align: justify; margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Manage end to end and grow categories – Linear TV, VAS and IPTV</span></li> <li style="text-align: justify; margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Propose new projects and work with the sales teams to create growth loops</span></li> <li style="text-align: justify; margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Create marketing partnerships to drive influencer and partner-led growth</span></li> <li style="text-align: justify; margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Handle Publicity and publicity related communication to drive visibility for Distribution initiatives at a strategic level and also for ground teams</span></li> <li style="text-align: justify; margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Conduct regular analysis of BARC data, including tracking of competition, and develop actionable insights. The idea is not just create dashboard, but to learn, implement, test them on ground</span></li> <li style="text-align: justify; margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Define campaign performance metrics to ensure high level of effectiveness and better results every round of the campaign</span></li> <li style="text-align: justify; margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Organise and manage all finance related operations to ensure we are on track on budgets</span></li> <li style="text-align: justify; margin: 0in 0in 8pt 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Track &amp; manage Marketing and media budgets</span></li> </ul> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">&nbsp;</p> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">Qualification : </span></strong></p> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">MBA/ PG from Tier I institute, with over 8-9 years’ experience in media and growth marketing Broadcast Media / Agency experience preferred</span></p> <p style="margin: 0in; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">Knowledge &amp; Skills : </span></strong></p> <ul style="margin-bottom: 0in; margin-top: 0px;"> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">What must separate this role from other marketing role will be the relentless drive for</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">proposing new marketing solves, running new tests and experiments on a regular basis to</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">drive revenue growth with different affiliates at a Pan India level. </span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">The person must like data analysis, but even more, like implementing marketing solutions based on those findings</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Must have an Entrepreneurial spirit with an intent to create solutions as per affiliate and business Requirements</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Strong Media Planning and Growth Marketing Experience preferred</span></li> <li style="margin: 0in 0in 0in 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Extensive knowledge of campaign performance tracking mechanisms and analytics tool will be helpful</span></li> <li style="margin: 0in 0in 8pt 0px; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Ability to understand and crunch large amount of data, such as BARC data &amp; other databases</span></li> </ul> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;">&nbsp;</p> <p></p>\n<p></p><p><br></p><p></p>\n<p><b>About Us</b></p><p>Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media &amp; entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.</p><p><br></p><p><i>&nbsp;JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.</i></p>

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