Manager - Content Marketing, Colors job opportunity at JioStar.

Home Jobs In India Tag: Colors Manager - Content Marketing, Colors position at JioStar


Date2026-04-24 bot
JioStar Manager - Content Marketing, Colors
Experience: 8-years
Pattern: full-time
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Colors

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loacation Mumbai, India
loacation Mumbai....India
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<p> </p><p style="margin: 0cm 0cm 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">This role sits within the Colors marketing team, responsible for designing and delivering high-impact launch and sustenance campaigns driven by strong consumer insights, creative excellence, and media effectiveness.</span></p> <p></p>\n<p></p><p><br></p><b>Roles and Responsibilities</b><div> <p style="margin: 0cm 0cm 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">Show Launch &amp; Campaign Execution</span></strong><span style="font-size: 10.0pt; line-height: 115%;">: Plan and execute end-to-end launch and sustenance campaigns across TV, print, OOH, on-ground. Develop creative briefs, KVs, messaging frameworks, and campaign innovations aligned to consumer insights. Drive timely execution of promos, creatives, internal branding, and campaign rollouts.</span></p> <p style="margin: 0cm 0cm 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">Consumer Insight &amp; Performance Orientation</span></strong><span style="font-size: 10.0pt; line-height: 115%;">: Translate consumer behavior, cultural insights, and research findings into sharp marketing strategies. Track performance closely and conduct post-launch evaluations to identify learnings and optimisation opportunities. Proactively flag growth opportunities and red-flag issues for assigned shows.</span></p> <p style="margin: 0cm 0cm 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">Sustenance &amp; Portfolio Management</span></strong><span style="font-size: 10.0pt; line-height: 115%;">: Lead proactive sustenance planning to maintain slot health, audience engagement, and show visibility. Ensure regular creative refreshes, platform visibility, and integrated solutions across the Colors ecosystem.</span></p> <p style="margin: 0cm 0cm 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">Cross-Functional Collaboration</span></strong><span style="font-size: 10.0pt; line-height: 115%;">: Work closely with internal teams including Digital, OAP, Graphics, Content, Traffic, Presentation, Sales, and Distribution. Coordinate with external creative, media, production, and research agencies for seamless execution.</span></p> <p style="margin: 0cm 0cm 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">Innovation &amp; AI Usage</span></strong><span style="font-size: 10.0pt; line-height: 115%;">: Leverage AI tools to optimise pitch development, creative ideation, copywriting, GTM decks, and presentations. Drive efficiency, speed, and quality improvements through smart use of technology.</span></p> </div><p><br></p><b>Skills and Attributes</b><div> <ul type="disc" style="margin-top: 0cm; margin-bottom: 0cm;"> <li style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Strong consumer-first thinking with ability to convert insights into effective marketing plans</span></li> <li style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Experience working on 360-degree marketing campaigns (TV, Digital, Print, OOH, PR)</span></li> <li style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">High creative sensibility with strong execution rigour</span></li> <li style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Interest and understanding of Hindi GEC and audience behavior</span></li> <li style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Working knowledge of digital and social media marketing</span></li> <li style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Basic understanding of TV viewership metrics (GRPs, Reach, TSV)</span></li> </ul> </div><p><br></p><b> Education &amp; Experience</b><div> <ul type="disc" style="margin-top: 0cm; margin-bottom: 0cm;"> <li style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Bachelor’s / Master’s degree in Marketing or related discipline</span></li> <li style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">5–8 years</span></strong><span style="font-size: 10.0pt; line-height: 115%;"> of experience in Marketing / Brand / Communications / Advertising / Media</span></li> </ul> </div><p><br></p><p></p>\n

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