Senior Director - Qualitative Insights, JioHotstar position at JioStar.| India

_2026-04-25 bot

JioStar Senior Director - Qualitative Insights, JioHotstar

Experience: Highly Experienced

Pattern: full-time

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Mumbai....India

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<p> </p><h2 data-section-id="1dy6zbq" data-start="347" data-end="371"><span role="text"><strong data-start="350" data-end="369">About the Team:</strong></span></h2> <p data-start="372" data-end="719">The Insights team at JioHotstar is responsible for understanding audience behavior, preferences, and consumption patterns across the platform. The team focuses on generating high-quality, actionable insights through qualitative research and data interpretation, enabling informed decision-making across content, marketing, and product functions.</p> <p data-start="721" data-end="976">Working closely with cross-functional teams, the function plays a key role in bringing the voice of the consumer into business decisions, ensuring that audience perspectives are consistently reflected in how content is evaluated, positioned, and promoted.</p> <h2 data-section-id="11ood3z" data-start="983" data-end="1007"><span role="text"><strong data-start="986" data-end="1005">About the Role:</strong></span></h2> <p data-start="1008" data-end="1168">This role will be responsible for leading qualitative audience insights to support decision-making across content, marketing, and product teams at JioHotstar.</p> <p data-start="1170" data-end="1703">In essence, this is an insights-first role focused on decoding audience behavior and translating it into clear, actionable inputs for the business. It has three key dimensions:<br data-start="1346" data-end="1349">(i) an insights leader capable of deeply understanding audience motivations, preferences, and consumption patterns,<br data-start="1464" data-end="1467">(ii) a translator of insights who can convert research findings into practical, business-relevant recommendations,<br data-start="1581" data-end="1584">(iii) a collaborator who works closely with multiple teams to ensure insights are effectively applied across decisions.</p> <p></p>\n<p></p><p><br></p><b>Key Responsibilities </b><div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1" role="listitem"> <p><strong><span data-contrast="auto">Conduct and interpret audience research</span></strong><span data-contrast="auto"><strong> </strong>to identify key viewer segments, preferences, and behaviors, supporting overall content strategy and programming decisions.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559685":-567,"335559740":240}"> </span></p> </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1" role="listitem"> <p><strong><span data-contrast="auto">Analyze trends across the content lifecycle</span></strong><span data-contrast="auto">, including ideation, production, creative elements, and marketing, to determine the potential for content acquisition, audience engagement, and long-term performance.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559685":-567,"335559740":240}"> </span></p> </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1" role="listitem"> <p><strong><span data-contrast="auto">Develop and deliver insightful reports</span></strong><span data-contrast="auto"> for various teams—such as product, content, and marketing—using data to drive strategic, data-backed decisions on content creation and promotion.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559685":-567,"335559740":240}"> </span></p> </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1" role="listitem"> <p><strong><span data-contrast="auto">Create predictive models</span></strong><span data-contrast="auto"> to forecast future user behavior and engagement patterns, helping optimize investment in content and fine-tune release strategies.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559685":-567,"335559740":240}"> </span></p> </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1" role="listitem"> <p><strong><span data-contrast="auto">Collaborate with marketing, content, and product teams</span></strong><span data-contrast="auto"> to align on key insights that influence promotional efforts, content prioritization, and user retention.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559685":-567,"335559740":240}"> </span></p> </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="6" data-aria-level="1" role="listitem"> <p><strong><span data-contrast="auto">Stay ahead of industry trends and audience shifts</span></strong><span data-contrast="auto">, leveraging market data to continuously refine content insights and strategies for future releases.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559685":-567,"335559740":240}"> </span></p> </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="7" data-aria-level="1" role="listitem"> <p><strong><span data-contrast="auto">Identify growth opportunities</span></strong><span data-contrast="auto"> through data analysis, presenting recommendations to leadership on potential content investments and audience development initiatives.</span></p> </li> </ul> </div> </div><p><br></p><b>Qualifications</b><div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1" role="listitem"> <p><strong><span data-contrast="auto">12+ years of experience in content analytics, audience research, or related roles</span></strong><span data-contrast="auto">, preferably within the media, entertainment, or streaming industries.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559685":-567,"335559740":240}"> </span></p> </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1" role="listitem"> <p><span data-contrast="auto">Proven expertise in </span><strong><span data-contrast="auto">analyzing audience behavior</span></strong><span data-contrast="auto"> and providing actionable insights to drive content strategy, investment, and acquisition decisions.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559685":-567,"335559740":240}"> </span></p> </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1" role="listitem"> <p><span data-contrast="auto">Experience with </span><strong><span data-contrast="auto">predictive modeling</span></strong><span data-contrast="auto">, user behavior forecasting, and content lifecycle analysis.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559685":-567,"335559740":240}"> </span></p> </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1" role="listitem"> <p><span data-contrast="auto">Strong proficiency with analytics tools such as </span><strong><span data-contrast="auto">Google Analytics, SQL, Python, R, or other data platforms</span></strong><span data-contrast="auto">.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559685":-567,"335559740":240}"> </span></p> </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1" role="listitem"> <p><strong><span data-contrast="auto">Excellent communication skills</span></strong><span data-contrast="auto">, with the ability to translate complex data into clear, concise insights for cross-functional teams and leadership.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559685":-567,"335559740":240}"> </span></p> </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="6" data-aria-level="1" role="listitem"> <p><span data-contrast="auto">Experience managing and mentoring data teams, with a focus on fostering innovation and analytical rigor.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559685":-567,"335559740":240}"> </span></p> </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="7" data-aria-level="1" role="listitem"> <p><span data-contrast="auto">Ability to thrive in a fast-paced, data-rich environment, balancing long-term strategic goals with immediate analytical needs.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559685":-567,"335559740":240}"> </span></p> </li> </ul> </div> </div><p><br></p><b>Preferred Skills</b><div> <div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1" role="listitem"> <p><span data-contrast="auto">Experience working within </span><strong><span data-contrast="auto">streaming platforms or OTT content</span></strong><span data-contrast="auto"><strong> </strong>ecosystems.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559685":-567,"335559740":240}"> </span></p> </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1" role="listitem"> <p><span data-contrast="auto">Strong understanding of </span><strong><span data-contrast="auto">consumer behavior trends</span></strong><span data-contrast="auto"> in media consumption and content engagement.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559685":-567,"335559740":240}"> </span></p> </li> </ul> </div> </div> <div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1" role="listitem"> <p><span data-contrast="auto">Familiarity with </span><strong><span data-contrast="auto">data visualization tools</span></strong><span data-contrast="auto"><strong> </strong>(e.g., Tableau, Power BI) to present findings clearly and effectively.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559685":-567,"335559740":240}"> </span></p> </li> </ul> </div> </div> </div><p><br></p><b>Education</b><div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1" role="listitem"> <p><span data-contrast="auto">Bachelor/Post Graduate degree </span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559685":-567,"335559740":240}"> </span></p> </li> </ul> </div> <div> <ul role="list" style="list-style-type: disc;"> <li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1" role="listitem"> <p><span data-contrast="auto">Advanced degrees in a relevant field are preferred.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559685":-567,"335559740":240}"> </span></p> </li> </ul> </div> </div><p><br></p><p></p>\n<p><b>About Us</b></p><p>Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.</p><p><br></p><p><i> JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.</i></p>

Senior Director - Qualitative Insights, JioHotstar job opportunity at JioStar.

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