Channel Lead, MP job opportunity at H&M.

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Date2026-04-29T08:33:17.047Z bot
H&M Channel Lead, MP
Experience: General
Pattern: Full-time
Country:
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Salary:
Status:

MP

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degreeGeneral
loacation No.789 WEST NANJING ROAD, JINGAN DISTRICT, 200003 SHANGHAI, PR CHINA, Shanghai, China
loacation No.789 WEST NA..........China
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Job DescriptionLOCATION:ShanghaiFUNCTION:E-CommerceTEAM:E-CommerceMANAGER:E-Commerce ManagerKPIs:Sales, Profit, Conversion Rate, Retention, PPO, ReturnABOUT THE ROLE:The Channel Lead acts as a strategic execution partner who drives commercial growth and platform excellence by optimizing digital performance, Collaborates with internal stakeholders including Marketing, Merchandising, Controlling and other relevant teams, as well as external partners such as platform operators, agencies and vendors, to ensure effective execution and alignment of platform initiatives. Acts as the key execution contact for platform-related topics under the guidance of the E-commerce Manager. In this visible role, you lead with a proactive, collaborative mindset and a strong sense of ownership.RESPONSIBILITIESSales and Financial Performance: Supports the commercial success of assigned digital platforms by executing platform sales plans and initiatives defined by the E-commerce Manager. Monitors and analyzes platform performance including traffic, conversion, retention, NCA, sales and profitability, identifies optimization opportunities and risks, and provides actionable insights and improvement recommendations. Drives the achievement of annual platform targets through disciplined execution and continuous KPI optimization.Operational Execution: Manages day-to-day operations across digital platforms, ensuring consistency, efficiency, and compliance with COS standards and platform requirements. Oversees end-to-end operational execution including roll-out of merchandising and marketing plans, and on-site communications to ensure smooth platform functionality.Traffic, Content & Campaign Execution:  Works closely with internal digital marketing and content teams to execute traffic acquisition, content and campaign plans across platforms, ensuring visual storytelling and messaging are aligned with brand guidelines and commercial objectives. Coordinates with platform partners and external agencies to secure and implement platform resources, enhancing brand visibility and performance.Customer Operations & Service Excellence: Implements customer operation and CRM initiatives at platform level, leveraging customer data and insights to support engagement, retention and lifetime value growth. Executes customer segmentation, personalization and communication initiatives based on overall ecommerce strategy. Ensures customer service partners meet service standards, customer issues are resolved efficiently, and feedback and service metrics are analyzed to support continuous improvement.Stakeholders Collaboration: Collaborates with internal stakeholders including Marketing, Merchandising, Controlling and other relevant teams, as well as external partners such as platform operators, agencies and vendors, to ensure effective execution and alignment of platform initiatives. Acts as the key execution contact for platform-related topics under the guidance of the E-commerce Manager.

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