ARKET PR Lead job opportunity at H&M.

Home Jobs In China Tag: Job ARKET PR Lead position at H&M


Date2026-01-16T01:13:44.340Z bot
H&M ARKET PR Lead
Experience: General
Pattern: Full-time
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degreeGeneral
loacation No.789 WEST NANJING ROAD, JINGAN DISTRICT, 200003 SHANGHAI, Shanghai, China
loacation No.789 WEST NA..........China
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Job DescriptionAs PR Lead you are working in one of the central functions of The Brands Marketing & Communication team.Reporting to Omni Sales Manager, you are responsible for project management within the PR team and to support and lead our PR agencies in their daily work as well as internal communication and employee branding activities in collaboration with stakeholders. This is to ensure we position and build the brand in line with ARKET brand plan and to drive traffic to store and online.RESPONSIBILITY & MAIN TASKS• Develop and implement local PR & communication strategies to ensure sustainable and profitable business growth as well as brand awareness and brand consideration maximization.• Craft China PR plan in line with global PR plan and local relevancy.• Project manage PR launches & campaigns.• Develop & maintain solid relationships with Celebrity, Media Titles, KOL, Makeup Artists, and talents to maximize brand exposure and elevate brand DNA.• Responsible for brand events & in-store events to reinforce brand awareness and social buzz.• Support with PR crisis communication and responsible for crisis communication in internal channels.• Identify & explore business and PR opportunities through consumer, market and competitor trends and share insights with HQ.• Point of contact for employee branding.• Responsible for internal communication projects and be point of contact between H&M Group.

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