Franchise & Retail Marketing Manager, Japan position at NBCUniversal.| Japan

_{2026-04-09T01:07:32.798Z} bot

NBCUniversal Franchise & Retail Marketing Manager, Japan

Experience: General

Pattern: Full-time

Country:

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Master's (M.A.)

2-5-1 Atago, M..........Japan

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Job DescriptionJOB OVERVIEWThe Franchise & Retail Marketing Manager for Japan will have the following job responsibilities:Franchise MarketingActivating the global franchise strategies at a market level by ensuring local relevance and partnering across other business units within the company with the goal of building or maintaining consumer relevance of our most important brands (IP). Managing events such as tradeshows, key partner meetings and consumer facing events under the direction of Senior Director, Franchise & Retail MarketingDigital and Retail MarketingThe development and execution of digital and retail programs in line with Brand guidelines and business objectives with the goal of delivering maximum value at point of sale with our Key Licensees. Digital and retail Marketing will range from BTL activities to sophisticated multi-level retail activation including ATL support.This role will work as part of the local Consumer Products team, supporting the overall business objectives while also maintaining a strong tie to the Senior Director, Franchise and Retail Marketing. The job may require some travel (domestic and international).We are open to appointing this role at Manager level or Assistant Manager level, depending on the candidate’s experience, capabilities, and overall fit.(Reference: https://nbcuni.co.jp/goods/) KEY RESPONSIBILITIES Franchise Marketing:Work with Senior Director to develop and execute territory specific franchise marketing activations, to support consumer products while creating awareness for key propertiesWork with the Senior Director to develop cross-divisional support programs (both marketing and PR) with local market theatrical, TV/Digital distribution team, and USJUnder the supervision of the Senior Director, managing the brand websites and socialaccounts for the engagement with fans and products promotion while consulting with internal and external stakeholdersReviews and ensures brand integrity of all licensee marketing submissions in Japan (TV and other high-profile submissions to be vetted with global marketing team)Participate in “train the team” sessions to become experts in property presentations. Familiarize and train the local teams on property presentationsWork with Senior Director, Franchise & Retail Marketing to localize property presentations and marketing materials for JapanAttend top-tier retail and licensee meetings (i.e. master toy partner) in region, as requested to support story beats and sensitive materials Plan screenings for licensees and retailers as required in territoryManage and develop costume character appearances and retail experience tools in market Events Marketing:Support the Senior Director in overseeing presentation support and coordination of all events in Japan (summits, presence at trade shows, agent trade shows)Onsite management of events to ensure partners are providing all elements as outlined in the event contract (venue, A/V, catering, etc.)Work with the Senior Director to Conceptualize and organize publicity/consumer events and activities aligned to the business strategy and brandPartner with internal and external stakeholders to ensure event needs are clearly communicated and correctly coordinated Retail Marketing:Manage relationships and develop retail marketing programs with key retail accountsIdentify core retail marketing concepts/messages for each Franchise to create differentiation across key accountsCoordinate with global marketing teams in US to ensure creative is consistent and on brandProactively conceptualize and develop cross promotions with other Universal divisions on behalf of licensees, retailers and digital partnersMaintain a catalogue of competitors’ retail programs & share best practices/results with broader teamStay up to date on retail and marketing trends across the region Retail Execution:Manage execution and account management of assigned marketing partnerships with retail accounts through product lifecycle; includes in-store marketing, promotions, sweepstakes, out-of-home, print, online/mobile content, packaging, premiums, etcBriefing external agencies (when appropriate) in the development of retail marketing conceptsUnder supervision of the Senior Director, approving ALL retail marketing submissions from licensees, agents or retailersResponsible for organizing meetings and film/TV/Property presentations with the retailers and collaborating with the brand group on pitch materials and idea generation Post Analysis:Maintains examples of best-in-class programs to help drive the planning process and close loop

Franchise & Retail Marketing Manager, Japan job opportunity at NBCUniversal.

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