Digital Strategy Lead (Acquisition & Experience) job opportunity at Techo-Bloc.

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Date2026-04-22T13:48:36.256Z bot
Techo-Bloc Digital Strategy Lead (Acquisition & Experience)
Experience: General
Pattern: Full-time
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loacation Saint-Hubert, Québec, Canada
loacation Saint-Hubert, ..........Canada
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Job DescriptionDefine the direction. Drive the growth. Elevate the work.We’re looking for a Digital Strategy Lead to define and drive how Techo-Bloc acquires, engages, and converts customers across digital—and ensure that strategy translates into measurable impact.This role sits at the intersection of acquisition strategy, web performance, and analytics, while bringing the creative judgment needed to elevate how we show up in the market.You will not manage campaigns day-to-day. But you will:define how we acquire customersshape how campaigns come to lifeand ensure our digital ecosystem performsThis is a role for someone who combines analytical rigor with creative thinking—and can turn ideas into clear direction and real outcomes.What You’ll Own1. Acquisition Strategy & Growth DirectionDefine and drive our digital acquisition strategy across paid and owned channelsIdentify where growth will come from and align acquisition efforts with brand positioning, product priorities, and sales objectivesEnsure we are attracting high-quality, high-intent demand that convertsShape the role of SEO, paid media, and emerging channels within a cohesive acquisition strategy2. Web Performance, Conversion & ExperienceOwn the effectiveness of our website as a conversion engineDefine how our web experience supports acquisition and lead generationIdentify friction points and opportunities to improve conversion, clarity, and usabilityGuide the development and prioritization of conversion optimization and experimentation initiatives (A/B testing, CRO roadmap)Work closely with the web team (UX/UI, front-end, PM) to prioritize and guide improvementsEnsure the site reflects both performance needs and brand standards3. Campaign Direction & Creative LeadershipDefine the strategic direction behind campaigns and initiativesLead briefing and ideation to ensure campaigns are clear, compelling & differentiatedPartner with Creative & Performance teams to elevate the quality of messaging and executionEnsure what goes to market is not just optimized—but worth paying attention to4. Data, Measurement & VisibilityDefine and own the measurement framework across acquisition and conversionEstablish clear definitions for success (qualified leads, conversion, revenue impact)Ensure full visibility into performance—from traffic to lead to sales outcomeIdentify and resolve gaps in tracking, attribution, and reporting (GA4, GTM, CRM, pixel infrastructure)Strengthen attribution models to better connect marketing activity to business outcomesTranslate complex data into clear direction, priorities, and strategic decisions—not just dashboardsDevelop and guide performance reporting frameworks that provide leadership-level visibility5. SEO & Organic VisibilityDefine the strategic role of organic search within the broader acquisition ecosystemPartner with SEO specialists and content teams to shape and execute organic growth initiativesIdentify technical, structural, and content opportunities to increase visibility and qualified trafficGuide strategy for emerging search environments, including AI-driven discoveryTranslate keyword, ranking, and traffic performance into business impact and growth opportunities6. Product Thinking & Experience DevelopmentIdentify opportunities to create new tools, features, and digital experiences that drive engagement and conversionTranslate ideas into clear concepts, user flows, and functional directionWork with UX, development, and content teams to bring ideas to lifeEnsure new features are aligned with user needs, brand standards, and business goalsDrive momentum from idea to execution—ensuring the right things get built7. Insight & Continuous ImprovementAnalyze performance across campaigns, channels, and web experienceIdentify what’s working, what’s not, and whyDefine and prioritize a structured experimentation and optimization roadmapDrive a culture of testing, learning, and continuous improvementContinuously refine strategy based on insights, data, and market behavior8. Cross-Functional LeadershipWork closely with:Work closely with:  Creative & Brand, Performance / Digital teams, Ecommerce, Sales  and Web team Provide direction and clarity—not execution Align teams around a strong, focused growth strategy  Challenge teams to raise the bar and deliver better work  What Success Looks Like Clear, effective acquisition strategy across channels  Higher-quality leads and improved conversion rates  Stronger, more compelling campaigns  A website that performs as a true growth engine  Full visibility into what drives results—and the ability to act on it   Who You Are A strategic thinker with a strong point of view  You understand how acquisition, experience, and perception work together  You are both analytical and creatively sharp  You can critique campaigns, messaging, and user experience—not just metrics  You are comfortable leading direction and challenging teams  You focus on impact, not just activity  You don’t just optimize—you define what good looks like and ensure we get there. 

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