Director of Marketing and Communications job opportunity at Auberge Resorts Collection.

Home Jobs In Mexico Tag: Job Director of Marketing and Communications position at Auberge Resorts Collection


Date2026-03-27T22:15:21.560Z bot
Auberge Resorts Collection Director of Marketing and Communications
Experience: General
Pattern: Full-time
Country:
apply Apply Now
Salary:
Status:

Job

Copy Link Report
degreeGeneral
loacation Playa del Carmen, Playa del Carmen, Quintana Roo, Mexico
loacation Playa del Carm..........Mexico
Auto GPT Summarize Enabled
Job DescriptionThe Director of Marketing & Communications serves as the strategic marketing leader for the property, responsible for driving brand awareness, brand positioning, and integrated 360 marketing strategies that generate demand and strengthen the brand’s emotional connection with guests. As a key member of the property’s executive leadership team, this role blends strategic planning with hands-on local execution to deliver elevated storytelling and measurable commercial impact across PR, social media, partnerships, digital media, and on-property activations that operate within and are consistent with overall brand objectives and guidelines.Bringing both a refined luxury lens and strong business acumen, the Director balances creative storytelling with analytical rigor and strong cross-functional collaboration. Through locally relevant storytelling and performance-driven marketing initiatives, this leader ensures the property’s distinct positioning is expressed across every guest touchpoint while delivering exceptional customer engagement and strengthening brand differentiation in the competitive luxury hospitality landscape. Strategic Commercial LeadershipDevelop and lead the annual marketing budget and strategy to deliver revenue goals, brand positioning, and market opportunities.Leverage both customer data and property level data (ADR, occupancy, need periods, market mix) into targeted marketing objectives with clear measurable 360 tactics depending on the needs of the property (awareness, demand, retention and key business drivers)Partner with Revenue Management and Sales to drive demand and optimize performance.Manage marketing budget and allocate investment to maximize ROI and measurable business impact.Brand Positioning & PartnershipsLead the development and execution of marketing strategies that reinforce the brand’s unique luxury positioning and identity.Oversee holistic content strategy and storytelling across all channels and guest touchpoints, ensuring brand alignment and elevated execution.Lead creative asset development including photography, video, copy, visual identity, and collateral ensuring creative direction and production align with the property’s brand standards and reflect a consistent and elevated voice across channels Concept and manage strategic partnerships that reinforce luxury positioning and enhance brand equity and drive incremental demand and revenue while strengthening competitive differentiation.Monitor industry trends, cultural movements, and competitor activity to inform marketing strategies and maintain brand relevance Integrated 360 MarketingDevelop and lead 360 marketing strategy and integrated campaign execution across digital, paid media, social, PR, partnerships, and on-property channels.Ensure channel strategies are cohesive and aligned with positioning and commercial priorities.Lead social media strategy and content creation, ensuring platforms authentically reflect the property’s positioning while maintaining global brand standards and driving engagement.PR & CommunicationsOversee public relations and influencer marketing, managing agency partnerships, influencer collaborations, and media stays to drive brand awareness and buzz.Performance & Digital MarketingDrive audience growth, engagement, and conversion through data-informed marketing initiatives.Track and analyze campaign and channel performance using data and insights to optimize strategy and investment.Partner closely with digital marketing performance teams and external agencies to optimize paid media strategy, audience targeting, and campaign effectiveness.Oversee digital advertising strategy across paid search, paid social, and programmatic channels to ensure media investment supports commercial priorities and demand generationCross-Functional LeadershipServe as a key member of the property’s executive leadership team, contributing to overall business strategy and planning.Foster strong collaboration across Operations, Revenue, Sales, F&B, and Experience teams to ensure alignment and seamless execution.Act as brand guardian, approving all guest-facing touchpoints across the property to ensure a consistent brand experience throughout the customer journey.Lead and develop the property marketing team, fostering strategic thinking, accountability, and performance excellence.Present marketing strategy and performance reviews to property leadership, corporate teams, and ownership stakeholders.

Other Ai Matches

Commis de salle - Restaurant L'Atelier Joël Robuchon** Applicants are expected to have a solid experience in handling Job related tasks
Valet / Bellman Applicants are expected to have a solid experience in handling Job related tasks
In Room Dining Chef de Rang | Seasonal Applicants are expected to have a solid experience in handling Job related tasks
Guest Service Agent Applicants are expected to have a solid experience in handling Job related tasks