Base Management Manager, Growth & Monetization position at Brightspeed.| United States Of America

_{2026-04-07T20:33:44.184Z} bot

Brightspeed Base Management Manager, Growth & Monetization

Experience: General

Pattern: Full-time

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1120 S Tryon S..........United States Of America

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Job DescriptionThe Manager, Growth & Monetization exists to drive sustainable revenue growth across the existing customer base by increasing adoption of higher speed tiers and value‑added services (VAS). This role owns the lifecycle growth strategy for monetization—translating customer behavior, tenure, and usage signals into targeted upgrade and attach opportunities that increase ARPU and customer lifetime value while maintaining churn and experience guardrails. Operating at a strategic and executional level, the role defines growth priorities, designs and evaluates monetization experiments, and partners across CRM, Analytics, Finance, Care, and Product to scale proven revenue levers. This position is a key contributor within the Base Management organization and serves as the primary owner of customer‑led revenue growth for established customers.Accountable for growing ARPU and incremental revenue through speed upgrades, VAS attach, and tenure‑based monetization strategies across the customer lifecycle.Owns monetization strategy for the existing base, balancing revenue growth with customer experience, churn risk, and regulatory/compliance requirements.Serves as the strategic bridge between customer insights and execution—converting usage, behavioral, and propensity signals into actionable growth opportunities.Leads a test‑and‑learn growth model, setting hypotheses, success metrics, and guardrails to rapidly identify, scale, or retire monetization initiatives.Influences cross‑functional decisions by partnering closely with CRM, Analytics, Finance, and Customer Care to align offers, targeting, and channel orchestration.Operates with clear ownership over results, using performance readouts and experimentation outcomes to inform ongoing growth priorities and investments.Impact:The Manager, Growth & Monetization is responsible for driving customer‑led revenue growth across the existing base through higher‑value service adoption while protecting customer experience and long‑term value. The role exercises independent judgment to set growth priorities, design monetization strategies, and evaluate trade‑offs between revenue, churn risk, and customer impact. Own lifecycle monetization strategy for the existing customer baseAccountable for defining and evolving the growth strategy that increases ARPU and customer lifetime value through speed upgrades and value‑added services, informed by customer tenure, usage, and behavioral signals.Set growth priorities and lead monetization initiativesDetermines which revenue opportunities to pursue based on expected impact, customer relevance, and feasibility, and translates priorities into clearly scoped initiatives across digital and assisted channels.Design and govern a test‑and‑learn growth modelEstablishes hypotheses, success metrics, and guardrails for monetization experiments; evaluates results to scale successful programs and discontinue under‑performing efforts.Apply independent judgment to balance revenue and customer outcomesRegularly exercises discretion on matters of significance, including offer design, targeting approaches, pricing or trial mechanics, cadence decisions, and suppression strategies to manage churn risk, customer experience, and compliance considerations.Partner cross‑functionally to execute and optimize growthWorks closely with customer communications, analytics, finance, product, and customer support teams to align targeting, measurement, economics, and frontline enablement for monetization efforts.Measure performance and influence ongoing investment decisionsOwns performance readouts and insights related to ARPU, attach rates, and post‑upgrade behavior, using results to inform future growth roadmap decisions and resource allocation.People leadershipThis role does not initially require direct supervision of full‑time employees but may provide functional leadership, mentorship, and prioritization guidance to analysts, marketers, or cross‑functional partners. Direct people management responsibilities may be added as the function scales.

Base Management Manager, Growth & Monetization job opportunity at Brightspeed.

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