Technical Market Development Lead-Thailand position at Syngenta Group.| Thailand

_{2026-02-18T03:44:19.159Z} bot

Syngenta Group Technical Market Development Lead-Thailand

Experience: General

Pattern: Full-time

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Bangkok, Bangk..........Thailand

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Job DescriptionRole Purpose This role oversees the design and delivery of impactful “Reason to Believe” demos and innovative showcasing sites that generate insights and farmer engagement to strengthen product positioning.It manages high-quality product and agronomy training, field support, and digital content to boost commercial team capability and farmer reach. By defining NPI value propositions, directing stakeholder engagement, and fostering strong advocacy, the Manager drives demand creation and accelerates adoption of NPI, Star, and Core Brands.Coordinate optimal TMD resource allocation to maximize technical market insights and crop agronomy capability.Bring technical expertise required for effective marketing planning, through an objective and collaborative relationship with the commercial teams.Support agronomic capability for successful commercial team.Work with CPD team on the new product introduction process to ensure new technologies and offers are appropriately supported.Bring the agronomic insights required to support the country in “putting the customer in the center of what we do”Lead a group of TMD Specialists in effectively communicating technical knowledge which is aligned to market needs for both internal and external stakeholders.Provide a cohesive link between commercial leads and CPD functions for efficient technical knowledge transfer within the company and to external stakeholders.Co-ordinate with commercial team and ensure the successful implementation of sales demo program with clear commercial benefits.Where assigned, liaise with and proactively influence key value chain partners to provide technical know-how for Syngenta products and build a deeper knowledge of value chains of strategic importance for closer collaboration in future business opportunities.Co-ordinate product complaints in conjunction with sales and field development.AccountabilitiesDrive Product PositioningLead the team in providing technical expertise and market insights on key crops (rice, corn, vegetables, specialty).Oversee the design and implementation of “Reason to Believe” (RTB) and showcasing demos aligned to brand positioning, marketing, and commercial needs.Direct data generation from RTB and showcasing demos, ensuring accurate digitization for decision-making and strategy development.Monitor competitor activities, pest and disease trends, and weather patterns to inform product positioning and market strategy.CommercializationManage farm/LDC operations to deliver high-quality showcasing events that highlight product value.Lead innovative demand generation activities for each crop in collaboration with marketing and commercial teams.Support New Product Introductions (NPI) launches both within and outside LDC sites.Identify market potential in assigned regions and design targeted support plans for marketing and commercial teams.Oversee pilot programs for new products, activations, or communication strategies.Stakeholder ManagementGather grower and customer insights to help enhance technical product communication and community engagement.Develop and deliver technical and agronomy training programs for the commercial team and other relevant stakeholders.Initiate technical capability development and knowledge transfer across the team and wider organization.Build and maintain strong relationships with farmers, customers, and internal stakeholders to drive advocacy and adoption of products.

Technical Market Development Lead-Thailand job opportunity at Syngenta Group.

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