Field Marketing Manager – Industry Marketing Manufacturing/Automotive job opportunity at ServiceNow.



Date2026-05-01T08:42:50.165Z bot
ServiceNow Field Marketing Manager – Industry Marketing Manufacturing/Automotive
Experience: General
Pattern: Full-time
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loacation Die Macherei M5 Levelingstrasse 4, Building M5, Munich, Germany
loacation Die Macherei M..........Germany
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Job DescriptionThe Field Marketing Manager – Manufacturing/Automotive, will be responsible for developing and implementing and the industry marketing strategy and plan in the EMEA Central (DACH + CEE) region. This includes creating targeted campaigns and defining the marketing mix to drive demand, conversion and meet pipeline goals. The position, as part of the local field marketing team, works very closely with the regional sales, business units, as well as the EMEA teams. It will have responsibility for performance analysis and reporting, relying on data driven insights to build and execute the future strategy. This is a unique opportunity to play a key role in an exciting, fast growing business.Define solution marketing strategy aligned with sales to create and execute a targeted marketing plan that accelerates deals and builds pipeline.Work cross-functionally with regional sales teams and central EMEA teams such as PR, Exec Engagement, Digital, and Events to deliver best-in-class demand generation and progression campaigns and activities Be an expert in B2B marketing tactics and know what makes up a good campaign, using a diverse marketing mix, with clear objectives and ROI Understand end-to-end event management, implement the pre, during and post event activity, including contract negotiation, vendor management, campaign creation, lead management, analytics. Engage with AEs, and Business Development Reps to track lead follow-up, qualification, and conversion of deals.Monitor, analyse, and report on marketing campaign effectiveness and ROI. Partner with the sales team and customer advocacy to grow the database of public customer references for the territory Evaluate marketing opportunities with third-party vendors, partners, and agencies  Manage a marketing budget and track spend  Contribute occasionally, or take on other tasks or projects in support of colleagues  

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