Digital Experience Lead job opportunity at ServiceNow.

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Date2026-04-30T14:43:02.995Z bot
ServiceNow Digital Experience Lead
Experience: General
Pattern: Remote
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degreeGeneral
loacation Remote, New York, NEW YORK, United States Of America
loacation Remote, New Yo..........United States Of America
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Job DescriptionServiceNow's Digital Experience Strategy team operates at the intersection of product strategy and marketing—where you define what gets built and why. This is pure product strategy: vision, direction, and strategic thinking that shapes digital experiences for a global enterprise AI leader.ServiceNow launches innovation every month. You'll be the strategist who owns how we showcase these launches across our digital ecosystem—establishing what gets featured, how it's presented, and critically, what doesn't make the cut.You'll determine whether a launch warrants a homepage refresh, updates to existing content, a new media strategy, product visualizations or demos —and what needs to evolve to make room for what's new. You'll transform how we showcase products. You'll build frameworks and playbooks that enable Product Marketing to launch with speed, consistency, and quality.ResponsibilitiesOwn horizontal launch strategy—establish how launches appear on the site and decision criteria for prominenceGuide Product Marketing on what to showcase, how to present it, and where it belongs on the siteBuild reusable playbooks enabling consistent execution without reinventing each launchCreate frameworks that guide decisions on new content vs. refreshing existing pages, ensuring scalable, maintainable experiencesLead strategy for key product visualizations and market-leading AI demosManage homepage strategy—determine what gets featured, what gets replaced, and how messaging evolves with each launchPartner with Product Marketing, UX, Digital Product Managers, Engineering, Content Strategy, Copywriting and agency partners to align and execute strategiesMake strategic trade-offs based on business impact, buyer needs, and site integrityUse analytics, research, and engagement metrics to validate and refine strategiesWhat You BringYou're a product strategist who thinks holistically about customer journeys, business outcomes, and organizational dynamics. You're curious, dig into problems before jumping to solutions, and rally teams around a vision. You have an eye for great design and hold teams to high standards. You're collaborative but not afraid to push back when it matters. You're motivated by transformation—building new ways of working and launching exceptional experiences that drive results.

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