Senior Manager, Site Testing & Optimization job opportunity at Equinox.

Home Jobs In United States Of America Tag: Site Testing & Optimization Senior Manager, Site Testing & Optimization position at Equinox


Date2026-03-03T20:23:11.065Z bot
Equinox Senior Manager, Site Testing & Optimization
Experience: General
Pattern: Full-time
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Site Testing & Optimization

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degreeGeneral
loacation New York, New York, United States Of America
loacation New York, New ..........United States Of America
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Job DescriptionWe’re looking for a Senior Manager of Site Testing & Optimization to own our web experimentation program and elevate the prospective member journey on Equinox.com. This is a hands-on role for someone who is a self-starter, has a customer-first mindset, and lives and breathes experimentation. You notice what's broken or underperforming before anyone tells you, you have a point of view on what moves users and why, and you don't wait to be told what to test next.You will focus on improving lead and new membership sales conversion by analyzing user behavior, reducing barriers, running A/B and multivariate tests, and optimizing key actions. You understand how prospective members discover, evaluate, and commit, and you use experimentation to streamline their path to joining.What You’ll DoOwn the end-to-end experimentation roadmap for Equinox.com, focused on driving high-intent leads and new membership sales through friction reduction and journey optimizationManage the full lifecycle of the experimentation program, from hypothesis design and build to analysis, readouts, and scaling winning experienceDevelop test hypotheses grounded in behavioral insights, member motivations, and digital experience expectationsBuild experiments directly within the testing platform, partnering with Design, Product, and Engineering when tests require extended UX or technical supportWork closely with Creative and Brand to develop and test content that drives clarity, motivation, and conversion throughout the membership journey onlineDesign experiments for speed, accuracy, and impact, including defining sample sizes, location and success criteria to enable us to test, learn, and iterate quicklyMonitor live experiments, flag issues early, and make sound calls when tests have reached statistical significanceDeliver clear, compelling experiment readouts that translate results into actionable recommendations for stakeholdersDevelop and maintain a testing knowledge hub that gives the broader organization visibility into what’s running, what’s won, and what’s been learned

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