Product Manager, Tracking & Data Governance job opportunity at Mattel, Inc.

Home Jobs In United States Of America Tag: Tracking & Data Governance Product Manager, Tracking & Data Governance position at Mattel, Inc


Date2026-04-08T18:58:09.352Z bot
Mattel, Inc Product Manager, Tracking & Data Governance
Experience: General
Pattern: Full-time
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Tracking & Data Governance

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loacation 333 Continental Blvd, El Segundo, CALIFORNIA, United States Of America
loacation 333 Continenta..........United States Of America
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Job DescriptionThe Opportunity: We’re looking for a Product Manager to own tracking and tagging across Mattel’s DTC properties. This role drives how we manage tags, pixels, and data collection via 3rd party apps, build and maintain server-side connections to media platforms, and keep tracking reliable while meeting privacy and consent requirements.You’ll join a small, tech-focused team inside a large company.What Your Impact Will Be: Own the roadmap for tracking and tagging across Mattel DTC properties, including standardization, rollout plans, and ongoing improvements.Lead implementation and ongoing management of tags, pixels, and tracking across web and app surfaces, including:Google Tag Manager (client-side and server-side where applicable)Platform pixels and tags (Meta/Facebook, Google, and other media partners)Conversion tracking and event instrumentationOwn server-side tracking and partner connections, including integrations for activation and measurement (for example Meta conversions API, Google Customer Match, and similar partner feeds).Define a clear event and parameter spec for DTC tracking:required events (view, add-to-cart, purchase, sign-up, etc.)naming conventions, parameters, and IDsdata layer contracts with engineeringDrive tracking QA and monitoring:validate tag firing, payload correctness, and match ratesmonitor for broken tags, dropped events, latency, and volume anomaliesrun incident triage and coordinate fixes with engineering and vendorsOwn the toolset and vendor coordination for tracking and privacy compliance:Privacy compliance tools like Privado and TrustArcConsent mode, opt-in/opt-out behavior, and region-specific requirementsdocumentation and audits (what runs where, why it runs, who owns it)Partner with Marketing, Analytics/Insights, Engineering, QA, and Agencies to prioritize needs, manage releases, and keep implementations consistent across brands and properties.Manage dependencies and release timing with site/app launches, redesigns, new checkout flows, and new marketing initiatives.Communicate progress, risks, and tradeoffs clearly to stakeholders and leadership.

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