User Acquisition Manager (Digital Gaming) job opportunity at Mattel, Inc.

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Date2026-02-02T23:33:10.794Z bot
Mattel, Inc User Acquisition Manager (Digital Gaming)
Experience: General
Pattern: Full-time
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loacation 333 Continental Blvd, El Segundo, CALIFORNIA, United States Of America
loacation 333 Continenta..........United States Of America
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Job DescriptionThe Opportunity: Mattel Games Studios is seeking an analytical and results-driven Performance Marketing Manager to join our growing mobile marketing team. In this role, you will be responsible for acquiring high-quality users across our diverse portfolio of mobile games. You will leverage your deep expertise in performance marketing, campaign optimization, and ASO to develop and execute robust growth plans. As a core member of the growth team, you'll collaborate closely with creative and analytics specialists, managing substantial budgets to deliver impactful results and drive global expansion for Mattel’s iconic brands. What Your Impact Will Be: Plan, execute, and optimize multi-channel UA and retargeting campaigns across Meta, Google UAC, TikTok, Apple Search Ads, DSPs, and emerging channels like CTV and influencer partnerships. Manage multi-million-dollar monthly budgets, collaborating with Marketing Analytics on strategic allocation to maximize profitable growth and LTV/ROAS targets. Design and execute A/B and multivariate tests on audiences, bids, and funnels, translating results into scalable performance gains. Partner with creative teams to develop, test, and scale high-performing static, video, UGC, and experimental formats informed by performance insights. Increase app store visibility and conversion through keyword optimization and asset A/B testing (icons, screenshots, videos) using Sensor Tower and Data.ai. Analyze and interpret attribution data from MMP (Singular) and privacy-first frameworks to guide strategic decisions. Collaborate with product, live-ops, monetization, and analytics teams to align UA and re-engagement with in-game events, content releases, and monetization goals. Build and maintain strategic relationships with platform reps, network partners, and agencies to secure betas, negotiate deals, and explore new traffic sources. Continuously monitor trends in UA, growth marketing, and competitor strategies to proactively test and scale new channels and formats. 

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