Senior App Growth Marketing Manager (All Genders) job opportunity at Zooplus.

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Date2026-03-25T07:04:01.811Z bot
Zooplus Senior App Growth Marketing Manager (All Genders)
Experience: General
Pattern: Full-time
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degreeGeneral
loacation 2 Eastbourne Terrace, London, W2 6LG, London, United Kingdom
loacation 2 Eastbourne T..........United Kingdom
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Job DescriptionWe're seeking a Senior App Growth Marketing Manager to drive our app's growth across multiple channels in a dynamic matrix organization. This role focuses on strategic coordination rather than direct execution, emphasizing cross-functional leadership, data-driven strategies for User Acquisition, Retention, and Monetization, plus ownership of key frameworks and budgetsKey ResponsibilitiesCoordinate app growth across channels (e.g., Paid, Organic) owned by marketing teams; provide horizontal leadership without direct authority in matrix structures.Single Point of Contact between Business and Product: Collect and prioritize requests for product development.Own measurement & reporting frameworks, including full ownership of MMP tool AppsFlyer with data analysis, A/B testing, and KPI tracking (e.g., CAC, LTV, Retention).Build App Center of Excellence to develop expertise in functional areas for executing the Growth Plan.Manage full App Marketing & Promo Budgets; lead commercial plan for UA, Retention/Engagement, and Web2App Migration.

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