Senior ATL Marketing Manager (f/m/x) job opportunity at AUTO1 Group.

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Date2026-01-20T16:44:00.732Z bot
AUTO1 Group Senior ATL Marketing Manager (f/m/x)
Experience: General
Pattern: Full-time
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loacation Bergmannstraße 72, Berlin, BE, Germany
loacation Bergmannstraße..........Germany
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Job DescriptionLead the planning, execution, and optimization of performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels, including Streaming platforms and YouTube. Develop and implement cutting-edge measurement and attribution frameworks to maximize the effectiveness of both offline and online marketing initiatives. Conduct in-depth analysis of campaign performance by integrating KPIs with core business data, identifying strategic growth opportunities using advanced analytics tools. Oversee strategic budget management and allocation across channels to ensure efficient customer acquisition and sustainable brand growth. Build and present compelling, data-backed business cases for brand initiatives, while cultivating strong relationships with media partners and stakeholders. Lead negotiations for TV pricing and manage high-level relationships with agencies to ensure optimal value and successful campaign delivery. Collaborate with creative and production teams, utilizing data-driven insights to inspire innovative and impactful campaign concepts. Identify, evaluate, and scale new offline and online channels to drive continuous growth and competitive advantage for both brands.  

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