Associate Director, Trade Strategy & Marketing – Neuroscience, US Specialty, Eye Care Retail position at AbbVie.| United States Of America

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AbbVie Associate Director, Trade Strategy & Marketing – Neuroscience, US Specialty, Eye Care Retail

Experience: General

Pattern: Full-time

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Mettawa, Illin..........United States Of America

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Job DescriptionTrade Strategy and Marketing at AbbVie has evolved significantly from an operations and tactic-focused responsibility for select specialty products, to one requiring the development of complex distribution and pharmacy strategies spanning all specialty and retail products across the AbbVie portfolio. A key driver of this evolution has been the changing stakeholder needs in the specialty pharmacy space. Here, AbbVie has a significant foothold of high-value specialty brands including Immunology, Botox, and Parkinson’s therapies. Most of these medications are used to treat complex, chronic conditions, and often require special storage and handling or administration, and typically need significant coordination with payers and providers to create access. In many cases, these medications also benefit from dedicated patient education, monitoring, and management services provided by specialty partners. In retail we see the pressures and dynamics of higher cost and payer-managed medications in Migraine, Psychiatry and Eye Care. Given these expectations, pharmacies in the healthcare ecosystem are quickly shifting to innovate new technologies, services, and models that will transform the future of medication access and dispense. Many pharmacies are just beginning to embrace this evolution as they seek to reinvent themselves to meet the changing needs of payers, providers and patients. The Associate Director, Trade Strategy and Marketing – Retail will play an important role in partnering with key pharmacy and channel stakeholders to optimize and enhance stakeholder experience and access to AbbVie products across a robust portfolio of Neuroscience, US Specialty, and Eye Care. Patient needs are also transforming as their expectations of experience at pharmacy is being influenced by information and technology growth. Whether it be a focus on convenience, digital capabilities, or higher-touch clinical support models, these growing patient demands are putting pressure on manufactures such as AbbVie to define our future specialty and retail pharmacy value propositions and identify stakeholders in the channel to partner with to grow alongside this complex environment.The Associate Director, Trade Strategy and Marketing – Retail is responsible for leading the identification and assessment of business opportunities in the fast-evolving channel space by developing and implementing initiatives to partner with pharmacy and wholesaler stakeholders in support of patient onboarding and adherence to AbbVie products. This role will support a combination of products across the portfolio, such as Neuroscience, Rx Eye Care, US Specialty and new product launches, and requires a strong understanding of brand strategy and a willingness to partner cross-functionally (both internally and externally). With a strategic mind and an eye towards innovation, the Associate Director of Trade Strategy and Marketing will need to be well equipped with pharmacy and distribution channel knowledge to effectively navigate trade complexities and challenges as an advisor and consultant to the Integrated Brand Teams (IBTs) they support.Key job responsibilities include (but are not limited to):Lead the development and implementation of brand-specific Trade strategies with specialty and/or retail pharmacies to ensure medication access and enhance the overall patient experienceIdentify new, strategic channel partners and programs that will support our vision to innovate and meet evolving patient needs in the pharmacy channelExecute launch excellence in the Trade channel by serving as a key contributor to the launch planning process and partnering with a diverse mix of stakeholders to align brand go-to-market strategies and ensure seamless on-time, on-market supply for new product launchesServe as the Trade lead in collaboration and consultation with Brand and cross-functional partners to drive important initiatives; manage through product supply disruption when needed, across the portfolioLead the strategic development and execution of brand value propositions for Trade for multiple products across various stages of their lifecycle by collaborating with Brand team and other cross-functional partnersLead the development and creation of high-impact promotional materials for the Pharmacy Account team that support stakeholder needs, Trade and Brand strategic objectivesServe as Trade lead for Annual Strategic Planning process across key brandsRepresent Trade on Neuroscience and Eye Care IBTs and/or launch readiness teams, per product needsManage relationships with internal business partners such as Brand, Payer, Customer Service, Demand Planning, MABI and the Trade Account Team with responsibility for wholesalers and pharmaciesManage strategic agency partnerships and lead the development and execution of key strategies and tactics across therapeutic areas in alignment with Trade and brand strategiesAnalyze and synthesize complex, and sometimes incomplete, pharmacy data sets to inform key strategic decisionsParticipate in special Trade strategic projects, such as specialty at retail opportunities and other initiatives being explored to positively influence brand Gross-to-Net and P&LEmbrace the Trade Marketing culture by cultivating an inclusive community that encourages diversity, synchronicity, agility, transparency and collective development.

Associate Director, Trade Strategy & Marketing – Neuroscience, US Specialty, Eye Care Retail job opportunity at AbbVie.

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