Associate Director, International P2P & Engagement Lead, Gastroenterology job opportunity at AbbVie.



Date2026-05-01T00:11:22.160Z bot
AbbVie Associate Director, International P2P & Engagement Lead, Gastroenterology
Experience: General
Pattern: Full-time
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International P2P & Engagement Lead, Gastroenterology

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degreeGeneral
loacation Mettawa, Illinois, United States Of America
loacation Mettawa, Illin..........United States Of America
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Job DescriptionThe P2P & Engagement Lead – Gastroenterology drives international peer-to-peer engagement strategy and scientific influencer activation across AbbVie’s global markets. This role ensures AbbVie’s leadership in inflammatory bowel disease (IBD) through impactful medical–commercial partnerships, data-driven engagement models, and HCP experience excellence. As a member of the International Commercial Team, the role bridges global marketing, in-field excellence, and scientific engagement, ensuring AbbVie’s messages are delivered credibly, compliantly, and consistently across markets.Key Responsibilities:Strategic Commercial LeadershipDefine and lead the international P2P & HCP engagement strategy for AbbVie’s Gastroenterology portfolio.Partner with Area and Affiliate teams to translate global strategies into localized, high-impact engagement programs.Champion AbbVie’s patient-centric vision, ensuring P2P initiatives drive meaningful clinical dialogue and adoption.Lead planning of International Expert Forums, symposia, and advisory initiatives that reinforce AbbVie’s scientific leadership.Peer-to-Peer ExcellenceDevelop and standardize speaker and KOL engagement frameworks across markets.Oversee training and development of speakers and scientific advocates, ensuring content is data-driven and compliant.Leverage digital, hybrid, and in-person formats to expand reach and engagement quality.Evaluate program effectiveness through performance dashboards, KPIs, and feedback analytics.Stakeholder Engagement & AdvocacyBuild strong relationships with regional KOLs, professional societies, and patient organizations to amplify AbbVie’s credibility.Partner with Medical Affairs and Market Access to align engagement strategy with evolving scientific and payer landscapes.Drive collaboration between cross-functional international teams to ensure message consistency and shared learning.Commercial & Market ImpactAlign P2P and engagement initiatives with brand objectives, launches, and lifecycle priorities.Partner with commercial teams to identify emerging influencers and new engagement opportunities in each market.Ensure all engagements are executed in line with AbbVie’s compliance and governance standards.Data, Insights & InnovationUse analytics and field insights to continuously refine HCP engagement strategies.Identify trends in scientific adoption, digital engagement, and peer influence networks.Drive innovation in engagement models — including virtual advisory boards, on-demand education, and omnichannel learning.

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