Regional Marketing Manager I/II - Chronic Migraine/Spasticity & Movement Disorders position at AbbVie.| United States Of America

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AbbVie Regional Marketing Manager I/II - Chronic Migraine/Spasticity & Movement Disorders

Experience: General

Pattern: Full-time

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Chicago, Illin..........United States Of America

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Job DescriptionCandidates will be hired at a level commensurate with their experience; this role will be filled at either grade 18 or grade 19.The Regional Marketing Manager (RMM) is a key member of the Marketing Team. This role is field-based and will serve as field liaison to home office-based Marketing leads and primary contact for HCPs and field sales within an assigned geographical region. The RMM will be responsible for supporting thought leader injector training and development, engaging with External Experts (EEs) to gather business insights to support strategic brand planning, and driving Peer-to-Peer education. The RMM will be responsible for strategizing and collaborating with Region Directors and Director of National Accounts (DNA) team on engaging with Headache Centers and Academic Medical Centers. Additionally, the RMM will identify and support customer training and education opportunities based on Area needs.This role covers Wisconsin, Illinois, Northern Texas, Michigan, Kentucky, Oklahoma, Indiana, Missouri, Nebraska, Iowa, and Minnesota.Key Responsibilities:Thought Leader Engagement and DevelopmentDevelop region customer engagement plan that supports best-in-class injector training and education and ensuring optimal patient experience with clinical outcomes.Manage and support Speaker Bureau within assigned area.Engage with regional/local EEs, emerging leaders, and state/local society leadership within assigned region to gather insights for key business questions that support marketing strategy, resource optimization, and tactic development to drive brand performancePeer-to-Peer SupportIdentify and recruit faculty and attendees for national program launches and speaker trainingConsult with HCPs on peer-to-peer content developmentProvide training on HCP led educational and injector training content updatesUncover region speaker programming opportunities based on local market dynamicsProvide guidance on speaker selection and content to align speaker to audienceCollaborate with portfolio Marketing Teams on Neuroscience External Expert Engagements Regional Conference EngagementLead and/or co-lead congress planning and EE engagements within assigned regionIdentify key EEs for conference product theaters and other injector training opportunities at meetings and eventsCoordinate execution of all conference elements across appropriate internal stakeholders and agency supportMarket Insights AnalysisMarketing lead for field competitive insights for the assigned region to help inform strategy and brand planning executionUnderstand objectives and key business insights for advisory meetings, identify and recruit appropriate HCP targets for participation, attend and/or assist in ad board facilitationResponsible for understanding a specific geographical region’s market drivers, competitive landscape, and provider dynamicsScope and Key Skills:Must be able to manage effective written and oral communications with EEs, including the ability to confidently represent and protect AbbVie’s interests during interactions and/or collaborations with external stakeholders.Ability to translate market trends, insights and competitive practices to draw key business opportunities and uses them to help develop strategic and tactical plansMaintains a working knowledge of industry information sourcesStrong collaboration and team orientation, with experience accomplishing results while influencing without authorityEffectively support tracking and management of the marketing budget. Manages conventions, speaker programs, and meetings within assigned budget.Consistently manage multiple projects to deliver high-quality work in a timely fashionAlways mindful of and adheres to regulatory and compliance guidelinesUnderstanding of attributes of other AbbVie internal functional areas and impact of relevant decisionsDriving a personal auto or company car or truck, or a powered piece of material handling equipment

Regional Marketing Manager I/II - Chronic Migraine/Spasticity & Movement Disorders job opportunity at AbbVie.

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