Salesforce Marketing Specialist job opportunity at TAL.

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Date2026-03-24T00:52:48.302Z bot
TAL Salesforce Marketing Specialist
Experience: General
Pattern: Full-time
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loacation 500 Bourke Street, Melbourne, Victoria, Australia
loacation 500 Bourke Str..........Australia
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Job DescriptionThe Salesforce Marketing Specialist will be working for Lifebroker and plays a key role in shaping how customers experience TAL, using data‑driven marketing to deliver timely, relevant and meaningful communications. By elevating our Marketing Cloud capability, this role helps deepen relationships, strengthen trust and support our mission to help Australians lead longer, better lives. It’s an opportunity to blend technical expertise with creative thinking to make every interaction count and contribute to a customer experience that truly makes a difference.In This Role You Will:Build high‑performing email and SMS campaigns that lift lead generation and conversionDevelop automated journeys that enhance nurturing, streamline onboarding and improve customer outcomesStrengthen segmentation strategies to drive more relevant, personalised communicationsImplement dynamic personalisation that boosts engagement and click‑through performanceEnsure seamless data flow and platform integrity to enable a unified, reliable customer viewTranslate performance insights into optimisation actions that improve marketing effectivenessDrive continuous uplift through structured testing that enhances key campaign metricsChampion compliant, best‑practice marketing automation that builds trust and supports scalable growth

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