SEO Outreacher Japan (12 months contract) position at Canva.| Japan

_{2026-03-11T08:35:26.140Z} bot

Canva SEO Outreacher Japan (12 months contract)

Experience: General

Pattern: Full-time

Country:

Copy Link Report

OND

Tokyo, Tokyo....Japan

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Job DescriptionAbout the Role Link building is evolving fast : LLMs are changing how authority signals work, and what earned placements yesterday might not work tomorrow. This role requires someone who can balance proven tactics with experimentation, adapt quickly, and think beyond just securing backlinks.You'll build high-quality backlinks for priority landing pages in Japan while exploring brand mention opportunities. You'll report to both your Japan SEO Country Lead and the Global Outreach Lead, executing local strategy while contributing to global coordination.This role combines three things:Core link building execution: Research prospects, write personalized outreach, build relationships with Japan publishers, and secure editorial placements, all without paying for links. You'll negotiate creative value exchanges, turn rejections into alternative opportunities, and build a contact network that compounds over time.Cross-functional contribution: Stay connected to Japan's community, marketing, partnerships, and product teams. Spot where outreach can amplify their initiatives and where their work creates link opportunities. Support your SEO Country Lead with content optimization, landing page improvements, or urgent SEO tasks when needed.Innovation and knowledge sharing: Run experiments on tactics, messaging, and automation. Document what works (and what doesn't). Share findings with the global outreach team. Use AI tools to automate repetitive work and test faster. Contribute to making the entire team better. What makes this different from typical outreach roles:You're not just executing a list handed to you. You're expected to be proactive, spotting opportunities, proposing optimizations, contributing to strategy discussions, and solving problems resourcefully. You'll operate with significant autonomy while staying aligned to your SEO Country Lead's priorities.Success means delivering measurable authority growth that improves Canva's rankings and search visibility, helping more local users discover Canva and contributing to the country's market penetration goal. What you’ll do (responsibilities)Link Building ExecutionCampaign planning and execution:Collaborate with your Country SEO Lead and Global Outreach Lead to identify priority landing pages and set backlink targetsResearch and build prospect lists using Canva's proven frameworks: guest posting, resource page insertions, broken link building, and press releases. Focus on strategic outreach by creating original data-driven content and surveys to naturally earn backlinks, while leveraging customer case studies to build authorityAnalyze competitor backlink profiles to uncover replicable opportunitiesPrioritize prospects based on relevance, authority, and likelihood of successOutreach and relationship building:Write personalized, culturally fluent outreach emails that resonate with Japan publishers and editorsManage end-to-end outreach workflows: initial contact → follow-ups → negotiation → placement → relationship maintenanceBuild authentic, long-term relationships with website owners, journalists, and content creatorsMaintain detailed records of all outreach activity, responses, and outcomes in shared tracking systemsQuality assurance and reporting:Ensure all backlinks meet Canva's strict white-hat quality standards (relevant, editorial, on-topic placements)Monitor link placements for compliance, indexation, and longevityReport monthly on progress toward goals, flagging risks or blockers proactivelyContribute insights to monthly performance reviews with Country SEO Lead and Global Outreach LeadBrand MentionsPlatform Engagement:Identify key platforms where our brand can gain beneficial recognitionCreate outreach initiatives that align with each platform's culture and standardsAssess and record which mentions enhance visibilityContent Strategy:Explore how content is prioritized across various sourcesWork with relevant teams to find suitable content opportunitiesMonitor performance and share insights to refine our overall approachStrategic SEO Support & Cross-Functional IntegrationSupporting your Country SEO Lead:Support the Country SEO Lead with content optimization, technical SEO tasks, or strategic projects as neededContribute insights from outreach campaigns (what's working, competitor intel, publisher feedback) to inform country SEO strategyCountry team integration:Stay connected to Japan's community, marketing, partnerships, and product teams—spotting backlink and brand mention opportunities from their initiatives (events, campaigns, launches, partnerships)Proactively propose how outreach can amplify other teams' work (e.g., turning community events into press coverage, partnerships into co-marketing with backlinks)AI-Powered EfficiencyEnhance productivity with AI:Utilize AI tools for tasks like research, drafting communications, and analyzing responsesDevelop workflows to automate routine activities, such as data processing and report generationExplore new AI solutions and share successful practices with the teamProcess improvement:Spot inefficiencies in workflows and suggest AI-driven improvementsRecord automation strategies and add them to the shared resourcesExperimentation & Global Team ContributionRun and document experiments:Design and execute A/B tests on outreach tactics: messaging angles, email formats, follow-up timing, personalization techniquesTest new link building tactics or platforms and document resultsShare experiment findings with the global team via written reports, presentations, or team workshopsKnowledge sharing:Contribute to monthly global outreach team syncs with insights, learnings, and questionsUpdate the global outreach playbook with Japan-specific tactics, templates, or best practices

SEO Outreacher Japan (12 months contract) job opportunity at Canva.

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