AI Demand Generation Manager job opportunity at IFS.

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Date2026-02-19T14:41:52.641Z bot
IFS AI Demand Generation Manager
Experience: General
Pattern: Full-time
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loacation Staines-upon-Thames, England, United Kingdom
loacation Staines-upon-T..........United Kingdom
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Job DescriptionReporting directly into the AI Business Unit COO with a dotted-line relationship to the SVP Global Demand Generation, the Global Manager Demand Generation - AI is responsible for orchestrating, enabling, and executing demand generation for AI offerings across the enterprise globally. The role ensures tight alignment between Sales, Go-to-Market, and Marketing leaders across all regions and lines of business to drive predictable, high-quality AI pipeline and revenue outcomes. This role has responsibility for enabling, achieving, and driving global AI demand generation across Marketing, BDR/BD, and Sales (including Partners & Channels), ensuring enterprise and AI Business Unit revenue objectives are achieved through at least the following; • Global AI Industry and Solution TAM engagement through integrated campaigns  • Demand generation across AI solutions spanning core enterprise platforms, cloud, acquisitions, and customer expansion/success motions  • Exceeding value and KPI targets for AI pipeline creation, quality, and cover  • Effective global lead routing from Marketing, BDR/BD, Partners, and Ecosystem into Sales for opportunity acceptance  • Sales opportunity acceptance, prioritization, and allocation aligned to global AI GTM strategy  • Global opportunity qualification boards to approve/decline progression and resource allocation beyond early pipeline stages  • Opportunity disposition management to ensure timely progression, recycling, or closure across all regions  • High-quality AI pipeline progression across CQ+2+ through structured global pipeline reviews  • Opportunity quality and forecast integrity in CQ+1 in support of AI Business Unit and executive leadership  • CRM hygiene, AI pipeline visibility, and Sales KPI achievement through standardized global cadences  • Global demand generation reporting across Regions, Market Units, Teams, and AEs for AI The primary goal of this position is to ensure Sales, Solution Specialists, BDRs, Strategic Revenue, and Marketing teams globally understand their responsibilities in AI-led demand generation and opportunity progression. The role ensures teams are enabled, aligned, and cadenced to maximize productivity and deliver a consistent, high-quality four- to six-quarter rolling AI pipeline across priority target accounts worldwide. 

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