VP, Product Marketing position at Flywire.| United States Of America

_{2026-04-03T16:04:45.371Z} bot

Flywire VP, Product Marketing

Experience: General

Pattern: Full-time

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Boston, Massac..........United States Of America

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Job DescriptionThe Opportunity:Flywire is building a multi-product, global software and payments platform across education, healthcare, travel, and B2B. As our portfolio grows, product marketing becomes a critical lever for clarity, focus, and execution across our go-to-market motion. We’re hiring a Vice President of Product Marketing to own how our products, partnerships and offerings are positioned, brought to market, and adopted commercially. This role ensures our product strategy translates into clear customer value, strong GTM execution for Sales, and consistent revenue outcomes across verticals and regions. This is a senior leadership role within the Commercial organization, with direct influence on growth, product success, and Flywire’s long-term platform strategy. This role sits at the intersection of Product and Go-to-Market, ensuring we are not only building the right products, but translating them into clear value, effective sales motions, and measurable business outcomes. You will have a seat at the executive table where product direction, commercial strategy, and revenue growth are shaped. What You’ll Own Market LeadershipDefine how Flywire’s products and platform win in the market, including positioning that drives preference, messaging that resonates across verticals, and narratives that support premium valueTranslate complex platform capabilities into clear, compelling customer outcomes that differentiate Flywire from point solutions and legacy providersBuild and own the story that moves Flywire from a payments provider to a mission-critical software platformEnsure all positioning and messaging is grounded in deep customer understanding and validated market insightRevenue ImpactOwn the impact of product marketing on revenue outcomes, including win rates, deal velocity, ACV, and expansionAct as a driver of commercial performance by ensuring product positioning and value articulation directly support revenue growthPartner closely with Pricing and Commercial teams to ensure packaging and positioning align to value and support effective monetizationEnsure Sales and Relationship Management teams can clearly articulate ROI and business value for every product in every verticalGo-to-Market ExcellenceOwn Flywire’s product & partner launches engine end to end, from GTM strategy and readiness to market execution and adoption measurementBuild repeatable frameworks that make launches predictable, scalable, and effective across products and regionsCreate tight feedback loops between market performance and product strategy to inform roadmap prioritization and investment decisionsEnsure launches drive measurable adoption and revenue, not just awarenessVoice of Customer and Market IntelligenceOwn Flywire’s understanding of customer needs, buying behavior, and value perception across products and verticalsBuild and scale a structured voice-of-customer program, including win/loss analysis, customer interviews, and field feedback loopsSynthesize insights from Sales, Relationship Management, and customers into clear, actionable recommendationsAct as the company’s point of view on market trends, competitive dynamics, and emerging opportunitiesEnsure customer and market insight directly informs product strategy, positioning, and go-to-market decisionsStrategic PartnershipServe as Product’s voice in commercial conversations and Sales’ voice in product conversations, translating between technical capabilities and market needsDrive alignment across Product, Sales, Marketing, Pricing, and RevOps on what we’re bringing to market, how to position it, and how to winBring a strong, evidence-based point of view to decisions grounded in customer insight, market data, and competitive intelligenceAI-Driven Product Marketing and GTM InnovationDefine how AI is embedded into Flywire’s product marketing and go-to-market workflowsDrive step-change improvements in speed, quality, and scale through AI-enabled processesLeverage AI to enhance messaging, content creation, segmentation, and personalizationPartner with Product and Engineering to ensure Flywire’s AI capabilities are clearly translated into differentiated customer valueEstablish product marketing as a leader in modern, AI-enabled commercial execution across the companyOrganizational LeadershipBuild and scale a world-class global product marketing organization with clear ownership across products, platforms, verticals, and regionsDesign a team structure that balances global consistency with vertical and regional nuanceDevelop leaders who operate independently, think strategically, and deliver resultsEstablish operating discipline, including priorities, accountability, and metrics, so product marketing functions as a growth engine rather than a service layer What Success Looks LikeMeasurable improvements in sales effectiveness, including win rates, deal size, and sales cycleProduct launches that drive real adoption and revenueA high-performing product marketing team with clear ownership and operating rhythmConsistent voice-of-customer insight informing product and go-to-market decisionsProduct marketing recognized internally as a strategic driver of growthClear linkage between product marketing decisions and revenue outcomesFlywire recognized as a category leader driven by product clarity and market differentiation

VP, Product Marketing job opportunity at Flywire.

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