Associate Vice President - Value Management job opportunity at RAKBANK.



Date2025-11-03T08:03:52.929Z bot
RAKBANK Associate Vice President - Value Management
Experience: General
Pattern: Full-time
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degreeGeneral
loacation Dubai, Dubai, United Arab Emirates
loacation Dubai, Dubai....United Arab Emirates
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Job Description Value & Performance Optimization:Create and implement a value creation framework that quantifies the scorecard impact of campaign and non-campaign activitiesPartner with teams across the business like product, marketing and analytics to identify the levers for revenue growth, cost optimization, customers experience and regulatory complianceSupport the build of business cases for investment in customer propositions, digital initiatives and marketing programs and link each to measurable KPIsTrack performance against budget through structured review programsIdentify levers that deliver commercial impact outside marketing campaign activitySupport and lead pilot programs to test new propositions and channel engagementCollaborate across cross-functional teams to operationalize value creation initiativesCampaign Strategy & Performance:Translate strategic objectives into actionable campaign plans that deliver measurable outcomesDefine and deliver success metrics, A/B test designs and post campaign execution frameworksLead commercial reviews of marketing and engagement activity to identify incremental value and optimize future spendCollaborate with cross channel teams to improve conversion and reduce acquisition and servicing costsStrategic Responsibilities:Serve as analytics partner to business heads on commercial strategy and performance managementEnable a culture of value accountability by embedding commercial thinking across teams

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