Vice President, Digital Product Owner - CASA Suqad job opportunity at RAKBANK.



Date2025-11-11T05:39:56.662Z bot
RAKBANK Vice President, Digital Product Owner - CASA Suqad
Experience: General
Pattern: Full-time
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Digital Product Owner - CASA Suqad

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loacation Dubai, Dubai, United Arab Emirates
loacation Dubai, Dubai....United Arab Emirates
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Job DescriptionAbout the RoleAs VP – Digital Product Owner (CASA), you will lead the transformation of our Current Account, Savings Account, and Deposit propositions through digital innovation. Reporting into the Personal Banking Group, you will own the CASA product vision and roadmap, driving customer acquisition, engagement, and retention across digital and assisted channels.This role is pivotal in shaping intuitive, high-impact customer journeys and delivering scalable solutions that align with RAKBANK’s strategic objectives.What You’ll Be DoingProduct Ownership & Strategy ExecutionDefine and execute the CASA Transformation roadmap.Prioritize product backlog and translate vision into actionable user stories.Collaborate with UX/UI and architecture teams to deliver best-in-class digital journeys.Optimize acquisition channels and enhance product features to grow CASA business.Agile LeadershipLead a cross-functional agile squad (developers, designers, analysts, testers).Act as the single point of accountability for product decisions and sprint planning.Ensure timely delivery of product increments with quality and compliance.Stakeholder EngagementCommunicate progress, risks, and outcomes to senior stakeholders.Champion the voice of the customer through data-driven insights.Collaborate with Risk and Compliance to ensure regulatory adherence.Innovation & Market AwarenessStay ahead of digital trends and competitor offerings.Identify opportunities for personalization and advisory capabilities.Promote scalable solutions aligned with long-term business goals.Financial PerformanceImprove origination volumes and reduce cost-to-acquire through automation.Track KPIs such as conversion rates, drop-off points, and portfolio growth.Enable upsell and cross-sell opportunities within digital journeys.

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