AVP MarTech & Digital Analytics job opportunity at RAKBANK.



Date2025-06-04T06:35:32.705Z bot
RAKBANK AVP MarTech & Digital Analytics
Experience: General
Pattern: Full-time
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degreeAssociate
loacation Dubai, Dubai, United Arab Emirates
loacation Dubai, Dubai....United Arab Emirates
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Job DescriptionAs the Associate Vice President of MarTech & Digital Analytics, you will be at the forefront of our digital transformation journey—driving innovation, enhancing customer experiences, and delivering measurable business impact through the strategic use of marketing technology and data analytics.What You’ll DoArchitect and execute a forward-thinking digital strategy aligned with the bank’s growth objectives, leveraging MarTech and analytics to fuel digital acceleration.Spearhead the evaluation, deployment, and optimization of Marketing Technology platforms to ensure seamless integration with marketing initiatives.Lead the end-to-end digital analytics function—collecting, analyzing, and translating data into actionable insights that shape marketing campaigns and elevate user experiences.Oversee the bank’s website operations, including CMS governance, workflow management, and timely content updates to ensure a frictionless digital journey.Utilize tools like Google Analytics to extract insights and optimize campaign and website performance through data-driven strategies.Design and maintain interactive dashboards and visualizations using Power BI and Looker Studio to monitor KPIs and guide strategic decisions.Manage the bank’s mobile app marketing through AppsFlyer—onboarding partners, generating insights, and enhancing app performance.Collaborate with SEO agencies and internal teams to strengthen the bank’s digital footprint across web and local search platforms.Ensure accurate campaign tracking and data integrity by managing tag deployment and UTM implementation via Google Tag Manager.

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