Senior Manager, User Growth & Engagement job opportunity at TP Link Systems Inc..

Home Jobs In United States Of America Tag: User Growth & Engagement Senior Manager, User Growth & Engagement position at TP Link Systems Inc.


Date2025-12-10T22:24:58.553Z bot
TP Link Systems Inc. Senior Manager, User Growth & Engagement
Experience: 6-years
Pattern: Full-time
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User Growth & Engagement

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degreeMBA
loacation Irvine, United States Of America
loacation Irvine....United States Of America
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About Us      Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.    We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.     Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.     Overview : We’re seeking a strategic and hands-on Senior Manager, User Growth & Engagement to unlock the full potential of one of the largest user databases in the connected home industry. In this role, you will unify fragmented user data, automate lifecycle programs that drive repeat purchase and product adoption, and build community engagement that strengthens brand loyalty and insights. This is a high-impact position that works cross-functionally to turn user relationships into a powerful advantage for the business. Responsibilities Build a unified user identity by integrating fragmented data across website, app, email, and retail systems Lead digital strategy and execution across CRM channels (email, app messaging, and web) to drive user activation, retention, and repeat purchase Build and grow user communities (forums, reviews, ambassadors) to strengthen product advocacy and brand affinity Develop and automate lifecycle programs (onboarding, feature adoption, loyalty, cross-sell, win-back) to increase engagement and customer LTV Serve as the marketing automation expert, architect workflows, improve deliverability and personalization, and maximize effectiveness of CRM/CDP tools Manage and mentor a small team across email, web, and analytics, ensuring alignment with business goals and continuous capability improvement Own CRM/CDP platform operations including segmentation, multi-channel campaign deployment, performance analytics, and optimization Partner closely with Product and Marketing teams to surface user insights that guide roadmap decisions and drive feature adoption Track and report key growth KPIs including activation, retention, repeat purchase rates, churn reduction, and lifetime value        Qualifications Required • Bachelor's degree in Marketing, Business, Communications, Information Systems, or related field • 6+ years in CRM, lifecycle marketing, user operations, or growth automation • Proven success activating and retaining large-scale user bases (1M+ users preferred) • Hands-on expertise with enterprise CRM/MAP platforms — Emarsys strongly preferred; Braze, Salesforce Marketing Cloud, Klaviyo, or similar also relevant • Experience managing multiple user databases or audience segments across different platforms simultaneously • Deep understanding of customer data: registered vs. anonymous users, behavioral tagging, segmentation frameworks, and cross-platform identity • Strong technical capability in automation, segmentation, personalization, and complex customer journey design • Proven success developing and executing multi-channel lifecycle programs across email, push, and in-app messaging • Strong grasp of privacy regulations (GDPR, CCPA, CAN-SPAM) and compliant communication practices • Experience managing community engagement platforms • ROI-first mindset: you think in revenue per send, revenue per MAU, incremental lift, and payback period • Comfortable working cross-functionally with Product, Engineering, eCommerce, and Support • Consumer electronics, IoT, or app-connected hardware experience a plus Preferred • Experience with behavioral copywriting principles for lifecycle optimization • Familiarity with data privacy regulations across multiple geographies • Excellent communicator able to turn user data into actionable business recommendations  

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