Franchise Marketing Leader Oncology position at GE HealthCare.| United States of America

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GE HealthCare Franchise Marketing Leader Oncology

Experience: General

Pattern: Full time

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Job Description Summary The Oncology Franchise Marketing Leader will develop and lead the 3-year U.S. oncology brand strategy to drive market adoption and commercial effectiveness. This leader will focus on tying market and clinical insights together with business direction, before translating into production positioning, messaging, brand development, and go-to market strategies. This will include integration and alignment with the General Manger, product management, KOL Manager, market access, commercial ops and excellence teams, and field teams. Daily execution includes driving new leads, accelerating demand, enabling sales effectiveness, and ensuring strong customer experience. Job Description K e y R e s p o n s i b i l i t i e s : Leverage insights and business knowledge to lead comprehensive brand strategies and annual priorities by following the annual strategic planning process to drive financial goals for Cerianna W o r k c l o s e l y w i t h p r o d u c t t e a m , e x ec u t i v e t e a m , s a l e s , t r a i n i n g , m a r k e t a cce ss , m e d i c a l a f f a i r s , compliance , a n d o t h e r t e a m s for development and execution of strategies L e a d value proposition, p r o d u c t p os i t io n i n g , messaging framework, a n d promotion channels to extend the reach of Cerianna Develop and execute annual go-to-market strategies with performance tracking to manage market barriers, brand perception, promotional campaigns/demand, customer experience, and sales enablement M o n i t o r m a r k e t and clinical t r e n d s , c o m p e t i t i v e a c t i v i t i e s , a n d c u s t o m e r i ns i g h t s t o continually a d j u s t m a r k e t i n g t a c t i c s a n d e ns u r e a l i g n m e n t w i t h b u s i n e s s g o a l s . Delivers regular executive communication updates to keep leadership and team aligned to progress, goals and metrics. O v e r s e e m a r k e t i n g b u d g e t s a n d e ns u r e c o s t - e f f ec t i v e e x ec u t io n o f m a r k e t i n g a c t i v i t i e s . E ns u r e a l l m a r k e t i n g a c t i v i t i e s a r e c o m p l i a n t w i t h r e g u l a t o r y a n d c o r p o r a t e g u i d e l i n e s . M a n a g e a l l s t r a t e g i c a n d t a c t i c a l a g e n c i e s o f r ec o r d, e ns u r i n g a l i g n m e n t t o s t r a t e g y , e x ec u t io n o f c a m p a i g n s a n d o p t i m i z a t io n o f m a r k e t i n g s p e n d. K e y C a p a b i l i t i e s : T ec hn i c a l a n d c l i n i c a l m a r k e t i n g a n d a b i l i t y t o t r a ns l a t e c l i n i c a l u n m e t n ee d, advocacy & engagement, and product offering i n t o s t r a t e g y Understand and interpret key or relevant clinical breast oncology care pathway and patient diagnostic needs. E x ce ll e n t c o mm u n i c a t io n , s t r a t e g i c t h i nk i n g , p r oj ec t m a n a g e m e n t s k i ll s, and team leadership . E x ce p t io n a l e x ec u t i v e p r e s e n c e w i t h t h e c o n f i d e n c e a n d p o l i s h t o p r e s e n t ef f ec t i v e l y t o s e n io r l e a d e r s h i p . Develop and foster customer relationships RO M S a n d RO I f o r m a r k e t i n g Q u a l i f i c a t i o n s : B a c h e l o r ’ s d e g r e e i n S c i e n ce , S o c i a l S c i e n ce s , M a r k e t i n g , B u s i n e ss , o r r e l a t e d f i e l d; M B A p r e f e rr e d. 8 + y e a r s o f pharmaceutical and or molecular imaging m a r k e t i n g e x p e r i e n ce , i n c l ud in g p r o d u c t l a u n c h a n d lifecycle management. Oncology t h e r a p e u t i c a r e a e x p e r i e n c e i s r e q u i r e d, a n d p r io r oncology d i s e a s e e x p e r i e n c e i s s t r o n g l y p r e f e rr e d t o e f f ec t i v e l y t r a ns l a t e c l i n i c a l i ns i g h t s i n t o s t r a t e g i c m a r k e t i n g . St r o n g u n d e r s t a n d in g o f p h a r m a ce u t i c a l m a r k e t s , i n c l ud in g r e g u l a t o r y a n d m a r k e t a cce s s e n v i r o n m e n t s . Pr o v e n t r a c k r ec o r d o f c r o s s - f u n c t io n a l t e a m l e a d e r sh i p a n d s t a k e h o l d e r e n g a g e m e n t . E x p e r i e n c e w i t h L e a n m e t h o d o l o g i e s i s a p l u s , p a r t i c u l a r l y i n d r i v i n g p r o c e s s e f f i c i e n c y a n d c o n t i n u o us i m p r o v e m e n t . #LI-DN1 #LI-HYBRID We will not sponsor individuals for employment visas, now or in the future, for this job opening.

For U.S. based positions only, the pay range for this position is $145,600.00-$218,400.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement. Additional Information GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable). While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees. Relocation Assistance Provided: No Application Deadline: May 11, 2026

Franchise Marketing Leader Oncology job opportunity at GE HealthCare.

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