Senior Director, Marketing Measurement & Growth (12-Month FTC) job opportunity at Bumble Inc.



Date2026-03-19 bot
Bumble Inc Senior Director, Marketing Measurement & Growth (12-Month FTC)
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Marketing Measurement & Growth (12-Month FTC)

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loacation UK London, United Kingdom
loacation UK London....United Kingdom
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<p>The Senior Director of Marketing Growth &amp; Marketing Measurement owns performance marketing strategy, execution, and full-funnel measurement, with accountability for driving quality registrations and revenue. This role brings senior ownership to growth investment and evidence-based decision making, ensuring market-level priorities are clear, execution is fast and confident, and marketing impact is understood beyond last-touch metrics. Partnering closely with Monetization, Analytics, Marketing, and Product, this leader ensures growth inputs strengthen the overall ecosystem and deliver sustainable business outcomes.</p>\n<p></p><p><br></p><b>What You'll Do</b><div><strong><span style="font-size: 9pt; font-family: Poppins, sans-serif;">Performance Marketing Ownership, Channels &amp; Lifecycle</span></strong> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Act as the senior owner of performance marketing, including:</span> <ul style="padding-inline-start: 48px;"> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Paid acquisition (UA)</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">CRM / lifecycle</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">ASO</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">SEO</span></li> </ul> </li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Set performance marketing strategy aligned to quarterly and annual plans</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Own executional outcomes across channels, with clear accountability for:</span> <ul style="padding-inline-start: 48px;"> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Registrations for acquisition channels (UA, ASO, SEO)</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Revenue for lifecycle / CRM</span></li> </ul> </li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Ensure all channels are managed against performance vs plan, with clear pacing, risks, and corrective actions</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Make trade-offs across channels, markets, audiences, and optimisation metrics to balance scale, efficiency, and quality</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Ensure lifecycle marketing is treated as a core performance channel by:</span> <ul style="padding-inline-start: 48px;"> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Owning the marketing-led portion of the end-to-end member journey</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Setting lifecycle revenue targets and priorities</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Driving effective use of Braze capabilities to improve engagement and revenue</span></li> </ul> </li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Partner closely with Finance on forecasting, pacing, and performance management</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Ensure performance channels operate as a coordinated system, not independent silos</span></li> </ul> <br><strong><span style="font-size: 9pt; font-family: Poppins, sans-serif;">Marketing Measurement &amp; Analytics (Full Funnel)</span></strong> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Own the end-to-end marketing measurement and analytics strategy</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Build a unified, scalable measurement system that:</span> <ul style="padding-inline-start: 48px;"> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Enables channel-by-channel impact measurement</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Focuses on incrementality and causal impact on business metrics</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Supports consistent plan vs actual performance management</span></li> </ul> </li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Oversee development of:</span> <ul style="padding-inline-start: 48px;"> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Clear metric definitions and dashboards</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Quality and activation metrics</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Experimentation and learning frameworks</span></li> </ul> </li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Lead the engagement of MMM as a foundational measurement input, with the ambition that it meaningfully informs investment and optimisation decisions over time</span></li> </ul> <br><strong><span style="font-size: 9pt; font-family: Poppins, sans-serif;">Operating Model &amp; Performance Governance</span></strong> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Design and run performance marketing operating rhythms, including:</span> <ul style="padding-inline-start: 48px;"> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Marketing Performance Reviews</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Quarterly planning and forecasting cycles</span></li> </ul> </li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Establish clear decision forums, ownership, and escalation paths</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Improve speed, clarity, and accountability in performance decision-making</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Act as the primary interface between Performance Marketing, Analytics, and Finance</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Ensure performance issues are surfaced early and addressed decisively</span></li> </ul> <br><br><strong><span style="font-size: 9pt; font-family: Poppins, sans-serif;">Leadership, People &amp; Org Development</span></strong> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Lead and develop current team across performance marketing and analytics</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Set clear expectations around ownership, accountability, and performance standards</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Shape team structure and capability needs over time</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Identify and address capability gaps, particularly in measurement and analytics</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Build a culture focused on:</span> <ul style="padding-inline-start: 48px;"> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Clear ownership and accountability</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Evidence-based decision-making</span></li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Learning through testing and iteration</span></li> </ul> </li> <li style="font-size: 9pt; font-family: Poppins, sans-serif;"><span style="font-size: 9pt;">Provide clarity and stability for teams operating in fast-moving, performance-driven environments</span></li> </ul> </div><p><br></p><b>Who You Are</b><div> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 9pt; font-family: Poppins, sans-serif; color: #434343;"> <p role="presentation" style="margin-top: 0pt; margin-bottom: 4pt;"><strong><span style="font-size: 9pt;">Exceptional executive communicator</span></strong><span style="font-size: 9pt; font-weight: 400;"> who can synthesize complex data and insights into clear, concise narratives—delivering the right level of detail in both executive forums and written materials.</span></p> </li> <li style="font-size: 9pt; font-family: Poppins, sans-serif; color: #434343;"> <p role="presentation" style="margin-top: 0pt; margin-bottom: 0pt;"><strong><span style="font-size: 9pt;">Deeply data-driven with strong business judgment</span></strong><span style="font-size: 9pt; font-weight: 400;">, able to dive into the details while consistently surfacing the key insights, implications, and trade-offs that matter most.</span></p> </li> <li style="font-size: 9pt; font-family: Poppins, sans-serif; color: #434343;"> <p role="presentation" style="margin-top: 0pt; margin-bottom: 0pt;"><strong><span style="font-size: 9pt;">Relentlessly focused on outcomes and delivery</span></strong><span style="font-size: 9pt; font-weight: 400;">, optimizing continuously against registrations, revenue, and quality goals, and transparently calling out gaps and course-corrections when performance is off-plan.</span></p> </li> <li style="font-size: 9pt; font-family: Poppins, sans-serif; color: #434343;"> <p role="presentation" style="margin-top: 0pt; margin-bottom: 0pt;"><strong><span style="font-size: 9pt;">Strategic people leader and coach</span></strong><span style="font-size: 9pt; font-weight: 400;">, capable of elevating strong execution teams by adding rigor, clarity, and a stronger connection between strategy, measurement, and day-to-day decisions.</span></p> </li> <li style="font-size: 9pt; font-family: Poppins, sans-serif; color: #434343;"> <p role="presentation" style="margin-top: 0pt; margin-bottom: 0pt;"><strong><span style="font-size: 9pt;">Highly collaborative, cross-functional partner</span></strong><span style="font-size: 9pt; font-weight: 400;">, effective at aligning Product, Monetization, Analytics, and Marketing teams with different incentives and ways of working around shared growth outcomes.</span></p> </li> <li style="font-size: 9pt; font-family: Poppins, sans-serif; color: #434343;"> <p role="presentation" style="margin-top: 0pt; margin-bottom: 0pt;"><strong><span style="font-size: 9pt;">Proactive, creative problem-solver</span></strong><span style="font-size: 9pt; font-weight: 400;">, comfortable operating in ambiguity, developing new approaches to measurement and strategy, and testing ideas that haven’t been tried before.</span></p> </li> <li style="font-size: 9pt; font-family: Poppins, sans-serif; color: #434343;"> <p role="presentation" style="margin-top: 0pt; margin-bottom: 0pt;"><strong><span style="font-size: 9pt;">Bias for pace and decisiveness</span></strong><span style="font-size: 9pt; font-weight: 400;">, able to move quickly in a fast-changing environment while maintaining discipline, focus, and confidence in decision-making.</span></p> </li> <li style="font-size: 9pt; font-family: Poppins, sans-serif; font-weight: bold;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><strong><span style="font-size: 9pt;">Comfortable operating flexibly across timezones, </span></strong><span style="font-size: 9pt; font-weight: 400;">with the ability to align to US business hours as needed for key meetings, decision-making and stakeholder engagement, while balancing this with sustainable and flexible ways of working.</span></p> </li> </ul> </div><p><br></p><p></p>\n<div>£145,000 - £155,000 a year</div>\n<p><strong>About Us</strong></p> <p>Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.&nbsp;</p> <p>&nbsp;</p> <p><strong>AI Fluency</strong></p> <p>AI is important to us. We’re excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes.</p> <p>We encourage you to use AI responsibly as you prepare your application. Please don’t use it to fabricate experiences or answer questions live in interviews. We care deeply about authenticity and want to understand your real skills, judgment and voice, because building a meaningful, genuine connection with you matters to us.</p> <p>&nbsp;</p> <p> </p><p><strong>Final Compensation</strong></p> <p>Will be determined based on factors such as the selected candidate’s qualifications, relevant experience, skill set, and other job-related considerations.</p> <p>&nbsp;</p> <p></p> <p><strong>Benefits &amp; Perks</strong></p> <p>Annual personal learning &amp; development budget<br>Private Medical Insurance (PMI)<br>Private Dental Insurance<br>Babylon Health app<br>Mental health support<br>Enhanced parental leave, including a highly competitive maternity package<br>Unlimited PTO<br>Subsidised gym membership<br>‘Double matched’ pension contributions up to 6%<br>Premium App Access</p> <p>&nbsp;</p> <p><strong>Inclusion at Bumble Inc.&nbsp;</strong></p> <p>Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.</p> <p>In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).</p> <p>&nbsp;</p> <p><strong style="font-size: 10px;">AI in Bumble Inc. Hiring&nbsp;</strong></p> <p><span style="font-size: 10px;">At Bumble, we may use AI tools to support parts of our recruitment process — such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience — not to evaluate or decide on your candidacy. Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you’d prefer to opt out, simply let your recruiter or interviewer know at the start of a call, or anytime during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you’d like a transcription or summary deleted, please contact your recruiter directly.</span></p> <p><span style="font-size: 10px;">For further information on how we hold and manage your data, please refer to our</span><a href="https://bumble.com/en/candidate-privacy-policy" style="font-size: 10px;"> Privacy Policy</a><span style="font-size: 10px;">.</span></p>

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