Sr. Product Manager - Recommendations, Boosts & Ads Monetization job opportunity at HighLevel.

Home Jobs In India Tag: Boosts & Ads Monetization Sr. Product Manager - Recommendations, Boosts & Ads Monetization position at HighLevel


Date2025-12-15 bot
HighLevel Sr. Product Manager - Recommendations, Boosts & Ads Monetization
Experience: 6-years
Pattern: Employee India
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Boosts & Ads Monetization

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loacation India, India
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<p><strong>About us</strong><br aria-hidden="true">HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.<br aria-hidden="true">To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.<br aria-hidden="true">Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.<br><br><strong>Our people</strong><br aria-hidden="true">With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.<br><br><strong>Our impact</strong><br aria-hidden="true">Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.<br aria-hidden="true">Learn more about us on our <span style="text-decoration: underline;"><span draggable="true"><a rel="noopener noreferrer" href="https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g">YouTube Channel</a></span></span> or <span style="text-decoration: underline;"><span draggable="true"><a rel="noopener noreferrer" href="https://blog.gohighlevel.com/general-atlantic-joins-highlevel/">Blog Posts</a></span></span><br><br></p> <p><strong style="font-size: 16px;">Role Overview</strong></p> <p>&nbsp;</p> <p><span style="font-size: 16px;">We’re looking for a Senior Product Manager to lead the strategy and execution for our recommendation systems, Boosts (cross-promotion), and Ads monetization initiatives. </span></p> <p>&nbsp;</p> <p><span style="font-size: 16px;">You’ll own the end-to-end product vision for how creators, publishers, and businesses grow and monetize their audience across our platform – inspired by ecosystems like Substack, Beehiiv, and their recommendation/ads networks – and turn that into a coherent roadmap and shipped outcomes. This is a highly strategic role with massive impact on revenue, creator growth, and network effects. </span></p> <p>&nbsp;</p> <p><strong style="font-size: 16px;">What You’ll Own</strong></p> <p>&nbsp;</p> <p><strong style="font-size: 16px;">Strategy &amp; Vision: </strong></p> <p><span style="font-size: 16px;"> - Own the north-star vision and roadmap for: </span></p> <p><span style="font-size: 16px;"> - Subscriber/content recommendations surfaces</span></p> <p><span style="font-size: 16px;"> - Boosts / cross-promotion marketplace</span></p> <p><span style="font-size: 16px;"> - Ads monetization (on-network and partner inventory)</span></p> <p><span style="font-size: 16px;"> - Translate company strategy into clear, measurable product outcomes (e.g. revenue per subscriber, LTV, ARPU, activation &amp; retention).</span></p> <p><span style="font-size: 16px;"> - Map and deeply understand the ecosystem: creators, advertisers, agencies, and end readers/customers.</span></p> <p>&nbsp;</p> <p><strong style="font-size: 16px;">Recommendations – New Format &amp; Growth Engine: </strong></p> <p><span style="font-size: 16px;"> - Define and evolve a recommendation system that helps users discover the most relevant content, creators, and offers.</span></p> <p><span style="font-size: 16px;"> - Partner with Data/ML to </span></p> <p><span style="font-size: 16px;"> - Design ranking &amp; recommendation algorithms</span></p> <p><span style="font-size: 16px;"> - Define training data needs and feedback loops</span></p> <p><span style="font-size: 16px;"> - Ship experiments that improve click-through, conversion, and downstream value.</span></p> <p><span style="font-size: 16px;"> - Own the UX of recommendation surfaces (widgets, feeds, carousels, in-product placements) to balance growth, user value, and trust.</span></p> <p><span style="font-size: 16px;"> - Build experimentation and measurement frameworks for A/B tests and multi-variant experiments around recommendations.</span></p> <p>&nbsp;</p> <p><strong style="font-size: 16px;">Monetize (Boosts)</strong></p> <p><span style="font-size: 16px;">- Cross-Promotion MarketplaceOwn the Boosts product: a marketplace where creators/brands can promote each other, grow lists, and drive incremental subscribers/customers.</span></p> <p><span style="font-size: 16px;">- Define matching logic, pricing/credits models, eligibility rules, and quality/reputation signals.</span></p> <p><span style="font-size: 16px;">- Design simple but powerful flows for: Buying and managing boosts, Approving/reviewing partners, Monitoring performance (CPC, CPA, net new subs, ROI).</span></p> <p><span style="font-size: 16px;">- Ensure the marketplace has the right guardrails to prevent abuse, spam, and low-quality promotion.</span></p> <p>&nbsp;</p> <p><strong style="font-size: 16px;">Execution &amp; Cross-Functional Leadership</strong></p> <p><span style="font-size: 16px;">- Translate vision and PRDs (Recommendations – New Format, Monitize Boosts, Monitize Ads, etc.) into prioritized, outcome-driven roadmaps.</span></p> <p><span style="font-size: 16px;">- Run structured discovery: interviews, prototypes, data deep-dives, and competitive analysis (Substack, Beehiiv, etc.).</span></p> <p><span style="font-size: 16px;">- Collaborate closely with:</span></p> <p><span style="font-size: 16px;"> - Engineering to plan, scope, and deliver high-quality releases</span></p> <p><span style="font-size: 16px;"> - Design to create intuitive, scalable UX</span></p> <p><span style="font-size: 16px;"> - Data to instrument metrics and build robust dashboards</span></p> <p><span style="font-size: 16px;"> - Sales/CS/Marketing to shape GTM, positioning, and feedback loops</span></p> <p><span style="font-size: 16px;">- Drive alignment and narrative: clearly communicate tradeoffs, decisions, and progress to stakeholders and leadership.</span></p> <p>&nbsp;</p> <p><strong style="font-size: 16px;">What You’ll Bring</strong></p> <p>&nbsp;</p> <p><span style="font-size: 16px;">- 6+ years in Product Management</span></p> <p><span style="font-size: 16px;">- Experience in one or more of:</span></p> <p><span style="font-size: 16px;"> - Recommendations / personalization / ML-driven products</span></p> <p><span style="font-size: 16px;"> - Ads platforms or ad networks</span></p> <p><span style="font-size: 16px;"> - Marketplaces or cross-promotion/growth products</span></p> <p><span style="font-size: 16px;"> - Creator platforms, email/newsletters, or content networks (Substack, Beehiiv, etc.).</span></p> <p><span style="font-size: 16px;">- Strong analytical and technical fluency: Comfortable working with Data/ML teams, Can define robust metrics and experimentation plans, Can reason about system design, APIs, and data flows at a high level.</span></p> <p><span style="font-size: 16px;">- Proven track record of moving key business metrics (revenue, ARPU, activation, retention, engagement).</span></p> <p><span style="font-size: 16px;">- Demonstrated ability to lead without authority, influence cross-functional partners, and drive alignment across product, engineering, and GTM.</span></p> <p><span style="font-size: 16px;">- Excellent written and verbal communication; can create crisp narratives for both executive stakeholders and individual contributors.</span></p> <p>&nbsp;</p> <p><strong style="font-size: 16px;">How Success Will Be Measured (First 12 Months)</strong></p> <p>&nbsp;</p> <p><span style="font-size: 16px;">- A clear, aligned 12–18 month roadmap for recommendations, Boosts, and Ads is defined and in execution.</span></p> <p><span style="font-size: 16px;">- Meaningful improvements in:</span></p> <p><span style="font-size: 16px;"> - Recommendation performance (CTR, conversion, downstream LTV)</span></p> <p><span style="font-size: 16px;"> - Boosts marketplace health (volume, match quality, ROI for participants)</span></p> <p><span style="font-size: 16px;"> - Ads monetization metrics (revenue, RPM, fill, advertiser retention)</span></p> <p><span style="font-size: 16px;">- Strong internal adoption and understanding of these products by Sales, CS, and Marketing.</span></p> <p><span style="font-size: 16px;">- You are seen as the single-threaded owner and strategic leader for this domain.</span></p>\n<p></p><p><br></p><p></p>\n<p><strong style="font-size: 16px;">Equal Employment Opportunity Information</strong></p> <p>&nbsp;</p> <p><span style="font-size: 16px;">The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.</span></p> <p>&nbsp;</p> <p><span style="font-size: 15px;">#LI-PS2</span></p>

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