Senior Executive - Influencer Marketing job opportunity at JioStar.

Home Jobs In India Tag: Job Senior Executive - Influencer Marketing position at JioStar


Date2026-04-20 bot
JioStar Senior Executive - Influencer Marketing
Experience: 4-years
Pattern: Full Time
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loacation Mumbai, India
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<p> </p><p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">Role Purpose</span></strong></p> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">The Senior Executive – Influencer Marketing will drive influencer-led amplification for Hindi GEC content, translating the channel’s fiction, non-fiction, and tentpole properties into high‑impact social buzz. The role requires a strong understanding of the Hindi GEC landscape, audience behavior, cultural nuances, and creator communities that resonate with mass and regional Hindi-speaking markets. The position ensures end‑to‑end management of influencer campaigns that elevate show visibility, engagement, and platform presence.</span></p> <p></p>\n<p></p><p><br></p><b>Key Responsibilities</b><div> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">1. Influencer Strategy &amp; Planning</span></strong></p> <ul type="disc" style="margin-top: 0in; margin-bottom: 0in;"> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Develop and execute influencer marketing plans aligned with Hindi show launches, tentpoles, brand campaigns, and always-on requirements.</span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Identify relevant influencer categories (macro, micro, nano, celebrity creators) based on platform trends and GEC audience TG alignment.</span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Support content and marketing teams with influencer recommendations that drive maximum reach and engagement.</span></li> </ul> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">2. Influencer Outreach, Coordination &amp; Relationship Management</span></strong></p> <ul type="disc" style="margin-top: 0in; margin-bottom: 0in;"> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Manage end‑to‑end influencer outreach, negotiations, coordination, and onboarding.</span></li> </ul> <ul style="margin-bottom: 0in; margin-top: 0px;"> <li style="margin: 0in 0in 0in 0px; line-height: 15pt; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt;">Build and maintain relationships with creators, managers, and agencies specializing in entertainment, drama, celebrity, lifestyle, and regional Hindi content.</span></li> </ul> <p style="margin: 0in 0in 0in 0.25in; line-height: 15pt; font-size: 12pt; font-family: Aptos, sans-serif;">&nbsp;</p> <ul type="disc" style="margin-top: 0in; margin-bottom: 0in;"> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Ensure clear briefing, timelines, and deliverables for each campaign.</span></li> </ul> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">3. Content Creation &amp; Campaign Execution</span></strong></p> <ul type="disc" style="margin-top: 0in; margin-bottom: 0in;"> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Oversee influencer content creation, ensuring consistency with brand tonality, show messaging, and platform formats (Reels, Shorts, Stories, static posts, YT integrations, etc.).</span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Track content delivery, approvals, posting schedules, and campaign hygiene.</span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Collaborate with internal creative and social teams for content ideas, co‑created formats, and digital-first storytelling.</span></li> </ul> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">4. Performance Tracking, Analytics &amp; Reporting</span></strong></p> <ul type="disc" style="margin-top: 0in; margin-bottom: 0in;"> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Monitor campaign performance across reach, engagement, views, sentiment, share of voice, and ROI.</span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Generate clear performance dashboards and insights to inform future campaign strategies.</span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Benchmark against competitor campaigns, platform trends, and best practices.</span></li> </ul> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><strong><span style="font-size: 10.0pt; line-height: 115%;">5. Cross-Functional Collaboration</span></strong></p> <ul type="disc" style="margin-top: 0in; margin-bottom: 0in;"> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Partner closely with PR, Social and ContentMarketing teams to align influencer efforts with overall campaign goals.</span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Work with programming and content teams to identify moments and hooks that can be amplified via influencers.</span></li> </ul> </div><p><br></p><b>Key Skills &amp; Competencies</b><div> <ul type="disc" style="margin-top: 0in; margin-bottom: 0in;"> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Strong understanding of social media platforms (Instagram, YouTube, Facebook, Snapchat, X, ShareChat, Moj, etc.).</span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Excellent communication, negotiation, and coordination skills.</span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Ability to identify relevant creator partnerships across genres and audience cohorts.</span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Strong project management and multitasking ability.</span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Creative thinking with an understanding of digital pop culture and entertainment trends.</span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Data-driven decision-making with the ability to interpret metrics and optimize campaigns.</span></li> </ul> </div><p><br></p><b>Experience &amp; Qualifications</b><div> <ul type="disc" style="margin-top: 0in; margin-bottom: 0in;"> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">2–4 years of experience in influencer marketing, digital marketing, or social media (preferably in entertainment, media, or agency environments).</span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Strong relationships within the influencer ecosystem (creators, managers, and agencies) preferred.</span></li> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.0pt; line-height: 115%;">Bachelor’s degree in Marketing, Mass Media, Communication, or related fields.</span></li> </ul> </div><p><br></p><p></p>\n<p> </p><p><span style="font-size: 16px;">Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media &amp; entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and steaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.</span></p> <p><span style="font-size: 16px;">&nbsp;</span></p> <p><span style="font-size: 16px;">JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.</span></p> <p></p>

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