Brand & Creative Strategy Lead position at Replit.| United States Of America

Replit Brand & Creative Strategy Lead

Experience: Highly Experienced

Pattern: full-time

Country:

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Foster City, C..........United States Of America

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Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.Brand & Creative defines how Replit shows up in the world and leads the creative work that brings it to market. It sets the brand direction at a company level and drives the planning and execution of creative across product, marketing, and major company initiatives. The function operates as both strategic authority and creative leadership, ensuring a clear, consistent, and high-quality expression of Replit across every touchpoint.To deliver this, the department operates across three focused creative streams:System: Defines the visual and verbal brand system and ensures consistency across core surfaces and touchpoints.Scale: Drives reach, adaptation, and repeatable brand expression across ongoing and growth-oriented work.Story: Shapes perception and meaning through launches, campaigns, experiences, and key brand moments.Supporting these streams, Creative Services delivers in-house audio-visual production. External agencies and production partners provide additional specialized support.RoleThe Brand & Creative Strategy Lead is responsible for defining and driving the strategic foundation across all Brand & Creative work at Replit.The role translates company priorities, product strategy, and market context into clear creative direction across System, Scale, and Story. This role ensures all work is grounded in a coherent narrative, aligned to business goals, and executed with clarity and intent.Reporting to the Executive Creative Director, this role serves as the strategic lead across the function, connecting brand, product, and marketing into a unified direction and ensuring consistency across all outputs.ResponsibilitiesDefine and evolve Replit’s brand positioning, narrative, and messaging architectureTranslate company and product strategy into clear audience frameworks, value propositions, and communication principlesEstablish and maintain the strategic foundation for how Replit is understood across key audiences and marketsDevelop and lead creative briefs that articulate objectives, audience, insight, and strategic directionEnsure consistency of positioning and messaging across System, Scale, Story, and ServicesPartner with Strategy, Design, Product, and Marketing to align brand, product, and go-to-market narrativesGuide the development of campaigns, launches, and key initiatives from a strategic perspectiveProvide direction and feedback on work to ensure it aligns with brand strategy and positioningPartner with external agencies on strategy, positioning, and campaign directionIdentify opportunities to strengthen differentiation, clarity, and relevance in the marketDrive alignment across stakeholders, ensuring all work ladders up to a coherent brand and business narrativeRequirements7–9+ years of experience in brand strategy, creative strategy, or integrated campaign roles; working at a top-tier creative agency or equivalent environmentStrong experience developing brand positioning, messaging frameworks, and campaign strategyAbility to translate complex product and business concepts into clear, compelling narrativesExperience working across product, marketing, and brand teamsStrong writing and communication skillsAbility to think both strategically and executionallyStrong presentation skills and ability to influence senior stakeholdersExperience working with external agencies and cross-functional teamsThis is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.Full-Time Employee Benefits Include:💰 Competitive Salary & Equity💹 401(k) Program with a 4% match⚕️ Health, Dental, Vision and Life Insurance🩼 Short Term and Long Term Disability🚼 Paid Parental, Medical, Caregiver Leave🚗 Commuter Benefits📱 Monthly Wellness Stipend🧑‍💻 Autonomous Work Environment🖥 In Office Set-Up Reimbursement🏝 Flexible Time Off (FTO) + Holidays🚀 Quarterly Team Gatherings☕ In Office AmenitiesWant to learn more about what we are up to?Meet the Replit AgentReplit: Make an app for thatReplit BlogAmjad TED TalkInterviewing + Culture at ReplitOperating PrinciplesReasons not to work at ReplitTo achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.

Brand & Creative Strategy Lead job opportunity at Replit.

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