Director, Performance Marketing position at Stepful.| United States

Stepful Director, Performance Marketing

Experience: 8-years

Pattern: FullTime

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New York City....United States

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About Stepful:Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—regardless of background or circumstance—launch high-demand healthcare careers.In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. Our graduates, including Medical Assistants, Pharmacy Technicians, Nurses, and more, form the talent pipelines at major employers like CVS, NY-Presbyterian, HCA, Providence, and Walgreens.Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $31.5M Series B led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025.We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare careers for those who need them mostOur values:We credit much of our success to our exceptional team. We’re looking for mission-driven builders who thrive in fast-paced, ambiguous environments, and embody our four core values:Care first: We do whatever it takes for our students to succeed.Learn quickly: We test, learn with data, and iterate.Build together: We win when we rely on each other.Own it: We show up, take initiative, and show pride.The opportunity:We are seeking a strategic, results-oriented Director of Performance Marketing to lead and scale our acquisition engine across both our D2C and B2B channels. This is a high-impact leadership role for a growth expert who can bridge the gap between high-level strategy and tactical execution in a fast-paced, scaling startup environment.You will be responsible for the vision and performance of both organic and paid growth initiatives while managing a significant multi-million dollar budget and leading a high-performing team to hit ambitious goals.This hybrid opportunity is based out of our NYC office, reporting directly into our VP of Growth Marketing.What you’ll do:Strategic Leadership: Define and execute the overarching growth strategy for both direct-to-consumer (D2C) training programs and our B2B enterprise partnershipsTeam Management: Build, mentor, and lead a team of growth marketers, fostering a culture of data-driven experimentation and high performanceFull-Funnel Ownership: Oversee end-to-end campaign strategy and optimization across Meta, TikTok, YouTube, search and emerging platformsBuild and iterate on growth loops (referrals, virality, partnerships, content → paid flywheels)Funnel & Conversion Optimization: Own top of D2C funnel (traffic → signup → purchase) with consideration for down-funnel (enrollment → retention)Budget & ROI Accountability: Manage and optimize multi-million dollar monthly budgets while owning core growth metrics (CAC, LTV, payback, retention, CVR rates)Build dashboards and deeply analyze cohort performance and attribution and make data-driven budget allocation decisions to maximize ROIInnovation: Stay at the forefront of platform shifts and algorithm changes to maintain Stepful’s competitive edge in the marketWhat you’ll bring:8+ years of growth marketing experience, with at least 3+ years in a leadership/people management roleProven track record at a high-growth, scaling startup, successfully overseeing both D2C and B2B initiativesDeep hands-on expertise in scaling paid social and search, ideally managing budgets exceeding $2M+ per month.Experience building and leading teams, with a focus on professional development and performance managementStrong analytical chops with the ability to translate complex data into actionable strategic insightsExceptional creative instincts and experience leading creative strategy to drive conversionBonus points if:You’ve worked in EdTech, healthcare, or another mission-driven D2C industryInterview Process:Introductory call with Talent Acquisition team memberInterview with Hiring ManagerTake-Home AssignmentVirtual Panel InterviewOn-Site Panel InterviewBenefits and Compensation:Meaningful Equity StakeSubsidized Medical, Dental, and Vision insurance plan options401(k)FSA, HSA and commuter benefitsOpen vacation policy, including:Guidance of 15 days PTO annuallyStepful closed the last week of December15 work-from-anywhere days10 public holidays observed for 2026The target base salary range for this opportunity is $180,000 - $210,000, and is part of a competitive total rewards package including performance-based bonus, equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.

Director, Performance Marketing job opportunity at Stepful.

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