Digital Campaign Manager job opportunity at Nielsen.

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Date2026-05-08T18:39:46.452Z bot
Nielsen Digital Campaign Manager
Experience: General
Pattern: Full-time
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degreeGeneral
loacation Remote, Remote, United States
loacation Remote, Remote....United States
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Job DescriptionThe Digital Campaign Manager is responsible for the full lifecycle of our digital advertising efforts. You will be expected to architect and manage campaigns that move prospects seamlessly from brand awareness (Top of Funnel) to consideration (Middle) and finally to conversion/ROI (Bottom). The ideal candidate does not just read reports; they interpret them. You must be able to look at a data set, identify the why behind the performance, and provide clear, decisive recommendations on how to reallocate the budget to ensure every dollar spent is working toward maximum ROI.Key Responsibilities ● Full-Funnel Architecture: Develop and manage digital campaigns where Top-of-Funnel (TOFU) awareness feeds Middle-of-Funnel (MOFU) engagement, leading to Bottom-of- Funnel (BOFU) conversions. Collaborate with Product Marketing and other functions to build out relevant customer journeys and make recommendations on the content needed to fuel them. ● ROI Optimization: Monitor campaign performance across all channels. You are responsible for identifying underperforming segments and pivoting strategy in real-time to protect and grow our ROI. ● The Insight-First Reporting: Periodically, you will translate campaign metrics into executive-level narratives. You won't just report that CTR is up; you will explain why it’s up and provide a roadmap for doubling down on that success or fixing a leakage in the funnel. ● Sophisticated Attribution: Understand and optimize for the hybrid multi-touch journey. You will analyze how different channels interact and influence the final conversion. ● Hypothesis Testing: Design and lead A/B testing frameworks for ad creative, landing page experiences, and audience segments to systematically improve funnel efficiency.

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